How To

Average Click Through Rate (CTR)

The Average Click Through Rate widget helps you analyze the effectiveness of your ads compared to other advertisers in a specific category.

 

About Average Click Through Rate (CTR)

Click Through Rate is a way to benchmark the effectiveness of your ad copy/visual and keywords used in your digital marketing campaigns.

 

About Competing Advertisers

Competing Advertisers represents the aggregate distribution of advertisers advertising in overlapping categories with you across the selected marketplaces. If there is insufficient data to create a competitive benchmark group then no data is shown.

 

How to use the Average Click Through Rate (CTR) Widget


  1. Select a date range using the date selector in the upper right-hand corner. A typical one to start with would be Trailing Year which is the last 12 months. Use the date selector to remove any months that you don’t want included (for example if you were not advertising during a given month you can exclude from the chart to not skew the results).
     
  2. Select one or more ChannelAdvisor accounts to include. Limiting to one account can help isolate the performance of a specific account or geography while including all your accounts can help see an overall view of performance.
     
  3. Choose the device types that you would like to see data for: All devices (black), desktop (blue), tablet (orange), mobile (purple).
     
  4. Evaluate the results. How does your Click Through Rate compare to competing advertisers? If your Click Through Rate is significantly lower than competing advertisers there may be some opportunity to improve your ad copy, images, or keyword selection.

 

Learn more


The Average Click Through Rate widget helps you analyze the effectiveness of your ads compared to other advertisers in a specific category.

 

About Average Click Through Rate (CTR)

Click Through Rate is a way to benchmark the effectiveness of your ad copy/visual and keywords used in your digital marketing campaigns.

 

About Competing Advertisers

Competing Advertisers represents the aggregate distribution of advertisers advertising in overlapping categories with you across the selected marketplaces. If there is insufficient data to create a competitive benchmark group then no data is shown.

 

How to use the Average Click Through Rate (CTR) Widget


  1. Select a date range using the date selector in the upper right-hand corner. A typical one to start with would be Trailing Year which is the last 12 months. Use the date selector to remove any months that you don’t want included (for example if you were not advertising during a given month you can exclude from the chart to not skew the results).
     
  2. Select one or more ChannelAdvisor accounts to include. Limiting to one account can help isolate the performance of a specific account or geography while including all your accounts can help see an overall view of performance.
     
  3. Choose the device types that you would like to see data for: All devices (black), desktop (blue), tablet (orange), mobile (purple).
     
  4. Evaluate the results. How does your Click Through Rate compare to competing advertisers? If your Click Through Rate is significantly lower than competing advertisers there may be some opportunity to improve your ad copy, images, or keyword selection.

 

Learn more


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