How To

Marketplace Category Performance: Year Over Year

The Marketplace Category Performance widget compares your growth with other sellers in the same product category to determine which of your categories are most successful and which are struggling compared to the competition.

 

About Marketplace Category Performance

Marketplace Category Performance is a way to measure the growth of your account compared to other sellers listing in the same category. Categorical breakouts are available for Amazon, Walmart, eBay, and Jet. Categories for eBay and Jet are based on the lowest level category for a listing (i.e. Clothing > Shoes & Accessories > Men’s Clothing > Casual Shirts ) but can also be viewed at a higher rolled up view. Amazon and Walmart categories are based on the product data associated with each listing.

 

About Competing Sellers

Competing Sellers represents the aggregate growth rate of sellers selling in the selected category. If there is insufficient data to create a competitive benchmark group then no data is shown.

 

How to use the Marketplace Category Performance Widget


  1. Select a date range using the date selector in the upper right-hand corner. A typical one to start with would be Trailing Year which is the last 12 months. Note that since this data relies on year over year performance if you only have limited data in ChannelAdvisor the results may be limited. Use the date selector to remove any months that you don’t want included (for example if you were not listing during a given month you can exclude from the chart to not skew the results).
     
  2. Select one or more ChannelAdvisor accounts to include. Limiting to one account can help isolate the performance of a specific account or geography while including all your accounts can help see an overall view of performance.
     
  3. Choose the category to compare performance for.
     
  4. Evaluate the results. Are you growing faster than competing sellers? Is the overall category growing or shrinking for all sellers? Evaluate your product mix and look for categories that are growing to source more products and consider reducing investment in shrinking categories.
     
  5. When comparing multiple data sources in a chart like this the results are often at very different scales resulting in a less than useful chart. For this reason, there is an option to Normalize Outliers which will cap the line and indicate with an arrow where the chart was limited to preserve usability. To turn off this option just change the drop down to Show Outliers.
     
  6. Clicking on any of the data series in the Legend allow you to customize the view – for example, you might want to compare your performance just to Amazon but not to competing sellers. Just click on the Competing Sellers in the chart legend and that data series will be removed. Click again to add it back.

 

Learn more


The Marketplace Category Performance widget compares your growth with other sellers in the same product category to determine which of your categories are most successful and which are struggling compared to the competition.

 

About Marketplace Category Performance

Marketplace Category Performance is a way to measure the growth of your account compared to other sellers listing in the same category. Categorical breakouts are available for Amazon, Walmart, eBay, and Jet. Categories for eBay and Jet are based on the lowest level category for a listing (i.e. Clothing > Shoes & Accessories > Men’s Clothing > Casual Shirts ) but can also be viewed at a higher rolled up view. Amazon and Walmart categories are based on the product data associated with each listing.

 

About Competing Sellers

Competing Sellers represents the aggregate growth rate of sellers selling in the selected category. If there is insufficient data to create a competitive benchmark group then no data is shown.

 

How to use the Marketplace Category Performance Widget


  1. Select a date range using the date selector in the upper right-hand corner. A typical one to start with would be Trailing Year which is the last 12 months. Note that since this data relies on year over year performance if you only have limited data in ChannelAdvisor the results may be limited. Use the date selector to remove any months that you don’t want included (for example if you were not listing during a given month you can exclude from the chart to not skew the results).
     
  2. Select one or more ChannelAdvisor accounts to include. Limiting to one account can help isolate the performance of a specific account or geography while including all your accounts can help see an overall view of performance.
     
  3. Choose the category to compare performance for.
     
  4. Evaluate the results. Are you growing faster than competing sellers? Is the overall category growing or shrinking for all sellers? Evaluate your product mix and look for categories that are growing to source more products and consider reducing investment in shrinking categories.
     
  5. When comparing multiple data sources in a chart like this the results are often at very different scales resulting in a less than useful chart. For this reason, there is an option to Normalize Outliers which will cap the line and indicate with an arrow where the chart was limited to preserve usability. To turn off this option just change the drop down to Show Outliers.
     
  6. Clicking on any of the data series in the Legend allow you to customize the view – for example, you might want to compare your performance just to Amazon but not to competing sellers. Just click on the Competing Sellers in the chart legend and that data series will be removed. Click again to add it back.

 

Learn more


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