How To

Marketplace Mix Trend

The Marketplace Mix Trend widget shows how your sales break down across marketplaces compared to other competing sellers over time on a month by month basis. Use this view to benchmark your distribution of sales compared to other competing sellers. This view is helpful to identify potential growth from adding new marketplaces or selling in other geographies.

 

About Marketplace Mix Trend

Marketplace Mix Trend is a way to benchmark your distribution of sales over time compared to competing sellers with a focus on eBay and Amazon.

 

About Competing Sellers

Competing Sellers represents the aggregate distribution of sellers selling in overlapping categories with you across the selected marketplaces. If there is insufficient data to create a competitive benchmark group then no data is shown.

 

How to use the Marketplace Mix Trend Widget


  1. Select a date range using the date selector in the upper right-hand corner. A typical one to start with would be Trailing Year which is the last 12 months. Use the date selector to remove any months that you don’t want included (for example if you were not listing during a given month you can exclude from the chart to not skew the results).  
     
  2. Select one or more ChannelAdvisor accounts to include. Limiting to one account can help isolate the performance of a specific account or geography while including all your accounts can help see an overall view of performance.
     
  3. Choose the marketplace to compare results for between All Marketplaces, Amazon, eBay and Other Marketplaces. Narrowing the results will provide an additional level of detail (i.e. eBay Auctions versus eBay Motors).
     
  4. Evaluate the results. How does your distribution of sales compare to competing sellers over time? Are there marketplaces that you aren’t selling in that are driving sales for your competition? If so, consider expanding to those sites. Are there additional countries driving sales for your competition? If so, consider expanding to sell globally. Finally, to the extent that competing sellers are driving a higher proportion of their sales on a given marketplace evaluate your listing and pricing strategy to be sure you are optimized for that marketplace.

 

Learn more


The Marketplace Mix Trend widget shows how your sales break down across marketplaces compared to other competing sellers over time on a month by month basis. Use this view to benchmark your distribution of sales compared to other competing sellers. This view is helpful to identify potential growth from adding new marketplaces or selling in other geographies.

 

About Marketplace Mix Trend

Marketplace Mix Trend is a way to benchmark your distribution of sales over time compared to competing sellers with a focus on eBay and Amazon.

 

About Competing Sellers

Competing Sellers represents the aggregate distribution of sellers selling in overlapping categories with you across the selected marketplaces. If there is insufficient data to create a competitive benchmark group then no data is shown.

 

How to use the Marketplace Mix Trend Widget


  1. Select a date range using the date selector in the upper right-hand corner. A typical one to start with would be Trailing Year which is the last 12 months. Use the date selector to remove any months that you don’t want included (for example if you were not listing during a given month you can exclude from the chart to not skew the results).  
     
  2. Select one or more ChannelAdvisor accounts to include. Limiting to one account can help isolate the performance of a specific account or geography while including all your accounts can help see an overall view of performance.
     
  3. Choose the marketplace to compare results for between All Marketplaces, Amazon, eBay and Other Marketplaces. Narrowing the results will provide an additional level of detail (i.e. eBay Auctions versus eBay Motors).
     
  4. Evaluate the results. How does your distribution of sales compare to competing sellers over time? Are there marketplaces that you aren’t selling in that are driving sales for your competition? If so, consider expanding to those sites. Are there additional countries driving sales for your competition? If so, consider expanding to sell globally. Finally, to the extent that competing sellers are driving a higher proportion of their sales on a given marketplace evaluate your listing and pricing strategy to be sure you are optimized for that marketplace.

 

Learn more


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