How To

Same-Store Sales: Year Over Year

The Same-Store Sales widget allows you to compare your growth to both the overall marketplace growth as well as to that of competing sellers. This is a useful way to understand if you are growing faster or slower than either the overall marketplace or sellers in your categories.

 

About Same-Store Sales

Same-Store Sales (SSS) is a way to measure the relative growth (typically year over year) of a similar group of retailers. More commentary each month on broader SSS trends can be found on the ChannelAdvisor blog. SSS results are published to Marketplaces Benchmarks around the 15th of the month (July 15th for June data for example).

 

About Competing Sellers

The SSS growth rate of competing sellers represents the year over year growth rate for sellers that sell products similar to yours. If there is insufficient data to create a competitive benchmark group then no data is shown.

 

How to use the Same-Store Sales Widget


  1. Select a date range using the date selector in the upper right-hand corner.
    A typical one to start with would be Trailing Year which is the last 12 months. Note that since this data relies on year over year performance if you only have limited data in ChannelAdvisor the results may be limited. Use the date selector to remove any months that you don’t want included (for example if you were not listing during a given month you can exclude from the chart to not skew the results).
     
  2. Select one or more ChannelAdvisor accounts to include.
    – Limiting to one account can help isolate the performance of a specific account or geography while including all your accounts can help see an overall view of performance.
     
  3. Choose the marketplace to compare performance for. SSS data is only available for eBay and Amazon and represents the aggregate growth rate across all ChannelAdvisor customers for those sites and includes all geographies (i.e. eBay Germany, Amazon UK, etc).
     
  4. Evaluate the results. Are you growing faster than the overall marketplace but slower than competing sellers? This indicates that your category is doing well but competitors are taking market share from you. Are you growing slower than the overall marketplace? Evaluate your listing and pricing strategy to determine if there are changes you can make to increase sales.
     
  5. When comparing multiple data sources in a chart like this the results are often at very different scales resulting in a less than useful chart. For this reason, there is an option to Normalize Outliers which will cap the line and indicate with an arrow where the chart was limited to preserve usability. To turn off this option just change the drop down to Show Outliers.
     
  6. Clicking on any of the data series in the Legend allow you to customize the view – for example, you might want to compare your performance just to Amazon but not to competing sellers. Just click on the “Competing Sellers” in the chart legend and that data series will be removed. Click again to add it back.

 

Learn more


The Same-Store Sales widget allows you to compare your growth to both the overall marketplace growth as well as to that of competing sellers. This is a useful way to understand if you are growing faster or slower than either the overall marketplace or sellers in your categories.

 

About Same-Store Sales

Same-Store Sales (SSS) is a way to measure the relative growth (typically year over year) of a similar group of retailers. More commentary each month on broader SSS trends can be found on the ChannelAdvisor blog. SSS results are published to Marketplaces Benchmarks around the 15th of the month (July 15th for June data for example).

 

About Competing Sellers

The SSS growth rate of competing sellers represents the year over year growth rate for sellers that sell products similar to yours. If there is insufficient data to create a competitive benchmark group then no data is shown.

 

How to use the Same-Store Sales Widget


  1. Select a date range using the date selector in the upper right-hand corner.
    A typical one to start with would be Trailing Year which is the last 12 months. Note that since this data relies on year over year performance if you only have limited data in ChannelAdvisor the results may be limited. Use the date selector to remove any months that you don’t want included (for example if you were not listing during a given month you can exclude from the chart to not skew the results).
     
  2. Select one or more ChannelAdvisor accounts to include.
    – Limiting to one account can help isolate the performance of a specific account or geography while including all your accounts can help see an overall view of performance.
     
  3. Choose the marketplace to compare performance for. SSS data is only available for eBay and Amazon and represents the aggregate growth rate across all ChannelAdvisor customers for those sites and includes all geographies (i.e. eBay Germany, Amazon UK, etc).
     
  4. Evaluate the results. Are you growing faster than the overall marketplace but slower than competing sellers? This indicates that your category is doing well but competitors are taking market share from you. Are you growing slower than the overall marketplace? Evaluate your listing and pricing strategy to determine if there are changes you can make to increase sales.
     
  5. When comparing multiple data sources in a chart like this the results are often at very different scales resulting in a less than useful chart. For this reason, there is an option to Normalize Outliers which will cap the line and indicate with an arrow where the chart was limited to preserve usability. To turn off this option just change the drop down to Show Outliers.
     
  6. Clicking on any of the data series in the Legend allow you to customize the view – for example, you might want to compare your performance just to Amazon but not to competing sellers. Just click on the “Competing Sellers” in the chart legend and that data series will be removed. Click again to add it back.

 

Learn more


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