How To

Shopping and Flex Feeds Reporting

With an industry as dynamic as e-commerce it’s important to view progress and analyze performance. ChannelAdvisor has trending charts that allow you to compare shopping engine versus shopping engine performance or compare success metric versus success metric. Multichannel Assists allow you to credit value to all product listings that contribute to a conversion. With ChannelAdvisor’s reporting, you’ll gain clearer insight into consumer behavior by tracing buyers’ interactions with your product listings and ads and their search paths across channels.

Prerequisites


Tasks to Complete


For full instructions on how to run reports and for complete descriptions of the report options, please see the Create a Report page on the Strategy & Support Center.

  1. In ChannelAdvisor, navigate to Reports > Create Report.
  2. From the Select a Report drop-down menu, select Comparison Shopping.
  3. Select the paid search report type you would like to run from the choices provided in the menu. (Descriptions of each reporting type are outlined below.)
  4. In the Report Options section, define the options for your report, and click Create Report. You will then see a message that your report has been created.
  5. To view or export your reports, select Reports > Report Activity.
     

Report Types


 

  • ABM Activity - The ABM Activity report provides a summary of product bidding activity by Provider.
  • ABM Bids - The ABM Bids report provides detail of individual product bids that were placed.
  • Assists Detail - The Assists Detail report shows Assist terms and Converting terms for orders with an Assist.
  • Brand Performance - The Brand Performance report provides detailed traffic, revenue, cost and profitability metrics to give an overall view into performance summarized by Brand.
  • Buyer Conversion Map - The Buyer Conversion Map report provides detail on individual buyer's click path prior to converting.
  • Google Shopping Detail  - The Google Shopping Detail report provides a breakdown of the various Google Shopping programs including Product Listing Ads Product Extensions and Google Shopping.
  • Google Shopping Performance - The Google Shopping Performance report provides detailed information about the performance of your Google Shopping campaigns focused on Revenue and Cost. When the report is summarized by Product, there is currently no impression data and cost data is estimated. This report provides performance data only for Google Product Listing Ads.
  • Conversions - The Conversions report is a list of conversions, their products, event type and the SKU the conversion was credited to.
  • Performance - The Performance report provides detailed traffic, revenue, cost and profitability metrics to give an overall view into performance at different levels of granularity.

 

General Notes about Reports


  • All Marketplaces and Stores reports reflect the currency associated with the Account's locale.

Reference


  •   Glossary of Terms for definitions including formulas for calculations for each column of the report.

With an industry as dynamic as e-commerce it’s important to view progress and analyze performance. ChannelAdvisor has trending charts that allow you to compare shopping engine versus shopping engine performance or compare success metric versus success metric. Multichannel Assists allow you to credit value to all product listings that contribute to a conversion. With ChannelAdvisor’s reporting, you’ll gain clearer insight into consumer behavior by tracing buyers’ interactions with your product listings and ads and their search paths across channels.

Prerequisites


Tasks to Complete


For full instructions on how to run reports and for complete descriptions of the report options, please see the Create a Report page on the Strategy & Support Center.

  1. In ChannelAdvisor, navigate to Reports > Create Report.
  2. From the Select a Report drop-down menu, select Comparison Shopping.
  3. Select the paid search report type you would like to run from the choices provided in the menu. (Descriptions of each reporting type are outlined below.)
  4. In the Report Options section, define the options for your report, and click Create Report. You will then see a message that your report has been created.
  5. To view or export your reports, select Reports > Report Activity.
     

Report Types


 

  • ABM Activity - The ABM Activity report provides a summary of product bidding activity by Provider.
  • ABM Bids - The ABM Bids report provides detail of individual product bids that were placed.
  • Assists Detail - The Assists Detail report shows Assist terms and Converting terms for orders with an Assist.
  • Brand Performance - The Brand Performance report provides detailed traffic, revenue, cost and profitability metrics to give an overall view into performance summarized by Brand.
  • Buyer Conversion Map - The Buyer Conversion Map report provides detail on individual buyer's click path prior to converting.
  • Google Shopping Detail  - The Google Shopping Detail report provides a breakdown of the various Google Shopping programs including Product Listing Ads Product Extensions and Google Shopping.
  • Google Shopping Performance - The Google Shopping Performance report provides detailed information about the performance of your Google Shopping campaigns focused on Revenue and Cost. When the report is summarized by Product, there is currently no impression data and cost data is estimated. This report provides performance data only for Google Product Listing Ads.
  • Conversions - The Conversions report is a list of conversions, their products, event type and the SKU the conversion was credited to.
  • Performance - The Performance report provides detailed traffic, revenue, cost and profitability metrics to give an overall view into performance at different levels of granularity.

 

General Notes about Reports


  • All Marketplaces and Stores reports reflect the currency associated with the Account's locale.

Reference


  •   Glossary of Terms for definitions including formulas for calculations for each column of the report.
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