How To

Keyword Detail Report

The Keyword Detail report provides historical data on the performance of each keyword as well as data on the keyword's current standing including its status, bid and position. This report is useful for understanding past performance as well as the current status of a keyword when evaluating whether or not to change bids.

 

Prerequisites


The data fields for the report is listed below.

Column Name
Description
Client IDChannelAdvisor account identifier.
Provider IDChannelAdvisor identifier for Provider.
ProviderThe Search Engine where the keyword is located.
Provider AccountThe name of the provider account where the keyword is located.
Campaign IDThe ChannelAdvisor identifier for the keyword's campaign.
CampaignThe name of the campaign for this keyword.
ProviderThe Provider where the Ad runs.
Campaign IDThe unique identifier associated with the Campaign that the Ad lives in.
CampaignThe name of the Campaign where the Ad lives.
Ad Group IDThe unique identifier associated with the Ad Group that the keyword lives in.
Ad GroupThe name of the Ad Group where the keyword lives.
KeywordTypically associated with paid search marketing, keywords are the terms that you place bids on. Based on your bid amount your paid search ads display when a search engine user enters a search query that matches your term.
Match TypeThe keyword's Match Type.
StatusThe status associated with the keyword at the time the report was run.
Min BidThe keyword's Minimum Bid as set by the Provider.
Recent RankThe most recent position of the keyword.
Current BidThe keyword's bid as of the last synchronization with the provider.
ImpressionsThe number of times an ad is displayed to customers. This number is reported to ChannelAdvisor by each provider.
ClicksClicks refer to the number of clicks reported to ChannelAdvisor by the provider. These amounts are often less than pixel hits as each provider has different methods for reporting clicks. For example, some deduct for duplicate clicks and potentially fraudulent clicks, etc.
CTRThe click thru rate of the keyword.
Avg. CPCThe average cost per click.
Average RankThe average position of the keyword.
Pixel HitsThe traffic to the keyword as measured by ChannelAdvisor.
OrdersThe number of orders placed on your Web site that resulted from the search/shopping campaign. The number of orders is a hyperlink so you can drill down to see the detail of the Orders.
Events 
AssistsThe number of times the product was clicked prior to another advertisement receiving a conversion.
Conversion %The ratio between the number of incoming clicks to a website and the number of desired actions taken by the visitor. Mostly commonly refers to the number that resulted from all your incoming clicks (Orders / Clicks). 10 incoming clicks which produce 1 order (conversion) would be a 10% conversion rate.
RevenueThe total of all orders placed for a given time period.
Event ValueThe sum of any custom events for the product.
Marketing CostThe Marketing Cost column represents the advertising cost or spend reported by the provider.
Product Cost 
Net Margin 
E.R.S.Effective Revenue Share, a measure of the profitability and effectiveness of a given ad campaign. ERS is equal to Marketing Cost divided by Revenue (Cost/Revenue) expressed as a percentage. ERS will indicate the total percentage of revenue that is absorbed by marketing cost. Also see TRS.
T.R.S.A measure of the profitability of an item including the product cost and marketing cost. TRS is equal to ( Marketing Cost + Product Cost ) / Revenue, expressed as a percentage. TRS will indicate the total percentage of your revenue that is absorbed by product cost and marketing cost. See also ERS.
Avg. Order ValueA metric representing the average revenue generated for each order (without including shipping and tax charges). (Total Revenue / Total Number of Orders)
Base URLThe destination URL of the keyword.

 

Reference


The Keyword Detail report provides historical data on the performance of each keyword as well as data on the keyword's current standing including its status, bid and position. This report is useful for understanding past performance as well as the current status of a keyword when evaluating whether or not to change bids.

 

Prerequisites


The data fields for the report is listed below.

Column Name
Description
Client IDChannelAdvisor account identifier.
Provider IDChannelAdvisor identifier for Provider.
ProviderThe Search Engine where the keyword is located.
Provider AccountThe name of the provider account where the keyword is located.
Campaign IDThe ChannelAdvisor identifier for the keyword's campaign.
CampaignThe name of the campaign for this keyword.
ProviderThe Provider where the Ad runs.
Campaign IDThe unique identifier associated with the Campaign that the Ad lives in.
CampaignThe name of the Campaign where the Ad lives.
Ad Group IDThe unique identifier associated with the Ad Group that the keyword lives in.
Ad GroupThe name of the Ad Group where the keyword lives.
KeywordTypically associated with paid search marketing, keywords are the terms that you place bids on. Based on your bid amount your paid search ads display when a search engine user enters a search query that matches your term.
Match TypeThe keyword's Match Type.
StatusThe status associated with the keyword at the time the report was run.
Min BidThe keyword's Minimum Bid as set by the Provider.
Recent RankThe most recent position of the keyword.
Current BidThe keyword's bid as of the last synchronization with the provider.
ImpressionsThe number of times an ad is displayed to customers. This number is reported to ChannelAdvisor by each provider.
ClicksClicks refer to the number of clicks reported to ChannelAdvisor by the provider. These amounts are often less than pixel hits as each provider has different methods for reporting clicks. For example, some deduct for duplicate clicks and potentially fraudulent clicks, etc.
CTRThe click thru rate of the keyword.
Avg. CPCThe average cost per click.
Average RankThe average position of the keyword.
Pixel HitsThe traffic to the keyword as measured by ChannelAdvisor.
OrdersThe number of orders placed on your Web site that resulted from the search/shopping campaign. The number of orders is a hyperlink so you can drill down to see the detail of the Orders.
Events 
AssistsThe number of times the product was clicked prior to another advertisement receiving a conversion.
Conversion %The ratio between the number of incoming clicks to a website and the number of desired actions taken by the visitor. Mostly commonly refers to the number that resulted from all your incoming clicks (Orders / Clicks). 10 incoming clicks which produce 1 order (conversion) would be a 10% conversion rate.
RevenueThe total of all orders placed for a given time period.
Event ValueThe sum of any custom events for the product.
Marketing CostThe Marketing Cost column represents the advertising cost or spend reported by the provider.
Product Cost 
Net Margin 
E.R.S.Effective Revenue Share, a measure of the profitability and effectiveness of a given ad campaign. ERS is equal to Marketing Cost divided by Revenue (Cost/Revenue) expressed as a percentage. ERS will indicate the total percentage of revenue that is absorbed by marketing cost. Also see TRS.
T.R.S.A measure of the profitability of an item including the product cost and marketing cost. TRS is equal to ( Marketing Cost + Product Cost ) / Revenue, expressed as a percentage. TRS will indicate the total percentage of your revenue that is absorbed by product cost and marketing cost. See also ERS.
Avg. Order ValueA metric representing the average revenue generated for each order (without including shipping and tax charges). (Total Revenue / Total Number of Orders)
Base URLThe destination URL of the keyword.

 

Reference


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