How To

Paid Search Reporting

ChannelAdvisor's Retail Analytics provide a wealth of reports and custom options for identifying opportunities and challenges and testing strategies. Use this reporting to track more than just your paid search clicks, but also clicks leading up to a purchase, natural search and comparison shopping clicks, creative tests, margins and bids. The paid search reports include both paid and natural search data from search engines such as Google and Bing.

 

Prerequisites


 

Tasks to Complete


For full instructions on how to run reports and for complete descriptions of the report options, please see the Create a Report page on the Strategy & Support Center.

  1. In ChannelAdvisor, navigate to Reports > Create Report.
  2. From the Select a Report drop-down menu, select Paid Search.
  3. Select the paid search report type you would like to run from the choices provided in the menu. (Descriptions of each reporting type are outlined below.)
  4. In the Report Options section, define the options for your report, and click Create Report. You will then see a message that your report has been created.
  5. To view or export your reports, select Reports > Report Activity.

 

Report Types


    • ABM Activity – The ABM Activity report provides a summary of keyword bidding activity by Provider.
    • ABM Bids – The ABM Bids report provides detail of individual keyword bids that were placed. 
    • Ad Creative Detail – Use this report to find out which Ads are performing the best and which ones are under-performing and should be changed.
    • Assists Detail – The Assists Detail report shows Assist terms and Converting terms for orders with an Assist.
    • Broad Match Analyzer – The Broad Match Analyzer report provides details on the user's actual search query used prior to a conversion.
    • Buyer Conversion Map – The Buyer Conversion Map report provides detail on individual buyer's click path prior to converting.
    • Campaign Device Performance – The Performance report provides detailed traffic, revenue, cost and profitability metrics to give an overall view into performance of Google enhanced campaigns by device (computer, mobile, tablet, etc.).
    • Conversions – The Conversions report is a list of conversions, their products, event type and the keyword the conversion was credited to.
    • Google AdGroup Performance – The Google AdGroup Performance report is a list of Google AdGroups and their status and performance (including Marketing Cost and Conversion Value.)
    • Google Dynamic Search Ads Performance – The Google Dynamic Search Ads Performance report provides information about Google Dynamic Search Ads, including the categories they are associated with, and their performance.
    • Google Dynamic Search Ads Query – The Google Dynamic Search Ads Query report is a list of the queries for Dynamic Search Ads, along with performance metrics for comparison.
    • Google Geographic Performance – The Google Geographic Performance report breaks down the performance for each country, region, metro and ship-to city of your campaign.
    • Google Search Query Performance – The Google Search Query Performance is a list of search queries and their respective performance metrics.
    • Google Shopping Performance – The Google Shopping Performance report provides detailed information about the performance of your Google Shopping campaigns focused on Revenue and Cost. When the report is summarized by Product, there is currently no impression data and cost data is estimated. This report provides performance data only for Google Product Listing Ads.
    • Google Paid and Organic Query – The Google Paid and Organic Query report breaks down the metrics of both paid queries and organic queries for comparison.
    • Google Bid Goal Performance – The Google Bid Goal Performance report breaks down the performance metrics for comparison against your bid goals.
    • Keyword Detail – The Keyword Detail report provides historical data on the performance of each keyword as well as data on the keyword's current standing including its status, bid and position.
    • Keyword Device Performance – The keyword Device Performance report shows details on keyword level performance per device for Google Enhanced Campaigns.
    • Performance – The Performance report provides detailed traffic, revenue, cost and profitability metrics to give an overall view into performance at different levels of granularity.
    • Advertisement Metrics – The Advertisement Metrics report provides an expanded view of traffic and cost metrics including campaign and account information.
    • Event Metrics – The Event Metrics report shows the number of conversions per keyword and provides detail on same day sales versus latent sales for each.

 

General Notes about Reports


 

Reference


  • Glossary of Terms for definitions including formulas for calculations for each column of the report.

ChannelAdvisor's Retail Analytics provide a wealth of reports and custom options for identifying opportunities and challenges and testing strategies. Use this reporting to track more than just your paid search clicks, but also clicks leading up to a purchase, natural search and comparison shopping clicks, creative tests, margins and bids. The paid search reports include both paid and natural search data from search engines such as Google and Bing.

 

Prerequisites


 

Tasks to Complete


For full instructions on how to run reports and for complete descriptions of the report options, please see the Create a Report page on the Strategy & Support Center.

  1. In ChannelAdvisor, navigate to Reports > Create Report.
  2. From the Select a Report drop-down menu, select Paid Search.
  3. Select the paid search report type you would like to run from the choices provided in the menu. (Descriptions of each reporting type are outlined below.)
  4. In the Report Options section, define the options for your report, and click Create Report. You will then see a message that your report has been created.
  5. To view or export your reports, select Reports > Report Activity.

 

Report Types


    • ABM Activity – The ABM Activity report provides a summary of keyword bidding activity by Provider.
    • ABM Bids – The ABM Bids report provides detail of individual keyword bids that were placed. 
    • Ad Creative Detail – Use this report to find out which Ads are performing the best and which ones are under-performing and should be changed.
    • Assists Detail – The Assists Detail report shows Assist terms and Converting terms for orders with an Assist.
    • Broad Match Analyzer – The Broad Match Analyzer report provides details on the user's actual search query used prior to a conversion.
    • Buyer Conversion Map – The Buyer Conversion Map report provides detail on individual buyer's click path prior to converting.
    • Campaign Device Performance – The Performance report provides detailed traffic, revenue, cost and profitability metrics to give an overall view into performance of Google enhanced campaigns by device (computer, mobile, tablet, etc.).
    • Conversions – The Conversions report is a list of conversions, their products, event type and the keyword the conversion was credited to.
    • Google AdGroup Performance – The Google AdGroup Performance report is a list of Google AdGroups and their status and performance (including Marketing Cost and Conversion Value.)
    • Google Dynamic Search Ads Performance – The Google Dynamic Search Ads Performance report provides information about Google Dynamic Search Ads, including the categories they are associated with, and their performance.
    • Google Dynamic Search Ads Query – The Google Dynamic Search Ads Query report is a list of the queries for Dynamic Search Ads, along with performance metrics for comparison.
    • Google Geographic Performance – The Google Geographic Performance report breaks down the performance for each country, region, metro and ship-to city of your campaign.
    • Google Search Query Performance – The Google Search Query Performance is a list of search queries and their respective performance metrics.
    • Google Shopping Performance – The Google Shopping Performance report provides detailed information about the performance of your Google Shopping campaigns focused on Revenue and Cost. When the report is summarized by Product, there is currently no impression data and cost data is estimated. This report provides performance data only for Google Product Listing Ads.
    • Google Paid and Organic Query – The Google Paid and Organic Query report breaks down the metrics of both paid queries and organic queries for comparison.
    • Google Bid Goal Performance – The Google Bid Goal Performance report breaks down the performance metrics for comparison against your bid goals.
    • Keyword Detail – The Keyword Detail report provides historical data on the performance of each keyword as well as data on the keyword's current standing including its status, bid and position.
    • Keyword Device Performance – The keyword Device Performance report shows details on keyword level performance per device for Google Enhanced Campaigns.
    • Performance – The Performance report provides detailed traffic, revenue, cost and profitability metrics to give an overall view into performance at different levels of granularity.
    • Advertisement Metrics – The Advertisement Metrics report provides an expanded view of traffic and cost metrics including campaign and account information.
    • Event Metrics – The Event Metrics report shows the number of conversions per keyword and provides detail on same day sales versus latent sales for each.

 

General Notes about Reports


 

Reference


  • Glossary of Terms for definitions including formulas for calculations for each column of the report.
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