When you begin selling online, one of the first steps is to establish your brand -- the public facing presence for your business.  Your brand is used on marketplace listings and in your Store, and it is just as important in your Checkout. The checkout is used for basic and premium webstores.

Buyers that visit your Checkout to complete a purchase will feel more secure when they recognize the brand connection between your marketplace listings and the Checkout.  ChannelAdvisor strongly recommends that you use the same images and colors to brand your Checkout that you use on your marketplace listings and in your Store.  This provides continuity for your customers as they buy from your company. 

Prerequisites

You should be familiar with the following topics before proceeding:

• Getting Started with Checkout

Branding Your Checkout

Complete the following steps related to this task:

• Design the Checkout Interface
• Customize the Checkout Help Desk
• Use the Checkout Preview to see the checkout as your buyers would

Reference

Below are additional references related to this task:

• Selecting Additional Checkout Options
• Defining Checkout Messages