How To

Paid Search

The online search environment is rapidly changing. More consumers are shopping online, and the demands for online retailers are increasing.

The paid search component of ChannelAdvisor Digital Marketing gives you ultimate control over paid search efforts with proven technology that enables you to manage, automate and maximize your campaigns across top search engines including Google and Bing without adding costly resources or missing your ROI targets. Because it is the only solution designed exclusively for online retailers, ChannelAdvisor Digital Marketing provides the flexibility and scalability to get you online and selling without time consuming customizing.

Additionally, if you have paid search campaigns, ChannelAdvisor can identify which search engines, campaigns, ad groups and keywords are successful and which are not.

Prerequisites


Paid search users should have experience managing paid search campaigns, as well as a strong familiarity with Excel. 

Paid Search vs. Natural Search


Natural Search results (sometimes referred to as "organic" or "algorithmic" results) refer to the results on search engine pages that appear because of their relevance to the search teams.  The search engines often combine advertising and search results on their search results pages. In each case, the advertisements are designed to look like the search results, except for minor visual distinctions such as their background color and/or placement on the page.

Paid search is a type of contextual advertising where you pay an advertising fee to the search engine to have your Web site appear on the Search Engine Results pages.

The online search environment is rapidly changing. More consumers are shopping online, and the demands for online retailers are increasing.

The paid search component of ChannelAdvisor Digital Marketing gives you ultimate control over paid search efforts with proven technology that enables you to manage, automate and maximize your campaigns across top search engines including Google and Bing without adding costly resources or missing your ROI targets. Because it is the only solution designed exclusively for online retailers, ChannelAdvisor Digital Marketing provides the flexibility and scalability to get you online and selling without time consuming customizing.

Additionally, if you have paid search campaigns, ChannelAdvisor can identify which search engines, campaigns, ad groups and keywords are successful and which are not.

Prerequisites


Paid search users should have experience managing paid search campaigns, as well as a strong familiarity with Excel. 

Paid Search vs. Natural Search


Natural Search results (sometimes referred to as "organic" or "algorithmic" results) refer to the results on search engine pages that appear because of their relevance to the search teams.  The search engines often combine advertising and search results on their search results pages. In each case, the advertisements are designed to look like the search results, except for minor visual distinctions such as their background color and/or placement on the page.

Paid search is a type of contextual advertising where you pay an advertising fee to the search engine to have your Web site appear on the Search Engine Results pages.

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