The online search environment is rapidly changing. More consumers are shopping online, and the demands for online retailers are increasing.

ChannelAdvisor Paid Search gives you ultimate control over paid search efforts with proven technology that enables you to manage, automate and maximize your campaigns across top search engines including Google and Bing without adding costly resources or missing your ROI targets. Because it is the only solution designed exclusively for online retailers, ChannelAdvisor Paid Search provides the flexibility and scalability to get you online and selling without time consuming customizing.

Additionally, if you have paid search campaigns, ChannelAdvisor can identify which search engines, campaigns, ad groups and keywords are successful and which are not.

Prerequisites

Paid Search users should have experience managing paid search campaigns, as well as a strong familiarity with Excel. If you are not currently a ChannelAdvisor customer, you can Tour Our Solution to learn more about our Paid Search product.

Paid Search vs. Natural Search

Natural Search results (sometimes referred to as "organic" or "algorithmic" results) refer to the results on search engine pages that appear because of their relevance to the search teams.  The search engines often combine advertising and search results on their search results pages. In each case, the advertisements are designed to look like the search results, except for minor visual distinctions such as their background color and/or placement on the page.

Paid Search is a type of contextual advertising where you pay an advertising fee to the search engine to have your Web site appear on the Search Engine Results pages.