How To

Managing Search Campaigns

ChannelAdvisor Digital Marketing has made it painless to manage campaigns across all search engines with its Campaign Management feature. Add keywords upload products in bulk, edit and schedule ad creatives and more, all from one platform that services all search engines. When using the paid search component of ChannelAdvisor Digital Marketing, you can build ad groups, ads and keywords for all three search engines at once and then launch it all with a single click using Bulk Campaign Upload. You will also be able to launch new ad copy in bulk and in advance of a promotion or change in marketing message. Upload ads immediately to get through editorial review at the search engine, then select a future date and time for the ads to be automatically activated. Managing campaigns through ChannelAdvisor, allows you to edit the most important settings for each component. Use ChannelAdvisor Digital Marketing to manage all your paid search campaigns on different search engines from one interface.

Click below to download our eBook:

 

Prerequisites


You should be familiar with the following topics before continuing:

 

Tasks Related to Campaigns


Creating a paid search campaign consists of several parts: Ad Groups, Keywords, and Creative text for the ads. Take advantage of uploading data via spreadsheet to decrease the time to create your campaigns. Follow the steps below to successfully create and manage your search campaigns.

 

Reference


ChannelAdvisor Digital Marketing has made it painless to manage campaigns across all search engines with its Campaign Management feature. Add keywords upload products in bulk, edit and schedule ad creatives and more, all from one platform that services all search engines. When using the paid search component of ChannelAdvisor Digital Marketing, you can build ad groups, ads and keywords for all three search engines at once and then launch it all with a single click using Bulk Campaign Upload. You will also be able to launch new ad copy in bulk and in advance of a promotion or change in marketing message. Upload ads immediately to get through editorial review at the search engine, then select a future date and time for the ads to be automatically activated. Managing campaigns through ChannelAdvisor, allows you to edit the most important settings for each component. Use ChannelAdvisor Digital Marketing to manage all your paid search campaigns on different search engines from one interface.

Click below to download our eBook:

 

Prerequisites


You should be familiar with the following topics before continuing:

 

Tasks Related to Campaigns


Creating a paid search campaign consists of several parts: Ad Groups, Keywords, and Creative text for the ads. Take advantage of uploading data via spreadsheet to decrease the time to create your campaigns. Follow the steps below to successfully create and manage your search campaigns.

 

Reference


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