How To

Second Chance Offers

An eBay Second Chance Offer is an opportunity for you to offer an item to someone other than the winning bidder after the listing ends. You can make a second chance offer to all bidders that were not winners if your winning bidder backs out or if you have additional inventory that you want to sell at a price that is lower than the winning bidder's price, but above a minimum threshold that you set in ChannelAdvisor Complete.

Some of the Benefits of using eBay Second Chance Offers inlcude:

  • Listings are free of insertion fees (final value fees apply to all accepted second chance offers)
  • Process is completely automated; no need to monitor closed listings for second chance offer opportunities
  • Offers go out to all bidders who bid over the second chance offer price (as long as there is available inventory), not just the top under bidder

 

Prerequisites


The following topics should be reviewed before completing this task.

 

Tasks to Complete


Complete the following tasks:

 

Setting up Automatic Second Chance Offers

ChannelAdvisor Complete allows you to automate the Second Chance Offer Process. Second chance offers allow a seller on eBay to extend an offer for an auction that has already closed to any or all the under bidders at the price they bid. This works by creating a fixed price listing on eBay that only the one bidder can buy at the non-winning maximum bid price they submitted for the original item.

The software allows you to set a minimum threshold price entered per inventory item that controls which under bidders will be extended an offer. If the under bidder placed a bid higher then this threshold price then an offer will be extended to them; if they did not meet the threshold price then they will not be sent a second chance offer. The offer will be for the maximum price the under bidder bid for the original item.

  1. Navigate to your Marketplaces > eBay > Settings > eBay Settings view.
  2. Select the edit icon next to Best Offer. This will also lead you to the settings for Second Chance Offer.
  3. Select the check box labeled Automate Second Chance Offers upon listing close based on the information provided at the inventory item level.
  4. Select a time period in days from the dropdown menu.
  5. Select the SKU pricing field to use to determine the Second Chance Offer threshold price.

 

Manually Submit a Second Chance Offer

In the event you want to manually review the closed auctions before submitting a second chance offer, that can be done from the Closed Listings view.

  1. Select the item(s) that you would like to submit offers for and click the 2nd Chance Offer button in the toolbar.
  2. Specify the minimum acceptable amount for each of the selected listings.
  3. Offers will be submitted to each of the under bidders (non-winning bidders) that had a maximum bid amount that was higher than the minimum threshold that you entered. The offer amount sent to the bidder will be at the amount of their last bid.

An eBay Second Chance Offer is an opportunity for you to offer an item to someone other than the winning bidder after the listing ends. You can make a second chance offer to all bidders that were not winners if your winning bidder backs out or if you have additional inventory that you want to sell at a price that is lower than the winning bidder's price, but above a minimum threshold that you set in ChannelAdvisor Complete.

Some of the Benefits of using eBay Second Chance Offers inlcude:

  • Listings are free of insertion fees (final value fees apply to all accepted second chance offers)
  • Process is completely automated; no need to monitor closed listings for second chance offer opportunities
  • Offers go out to all bidders who bid over the second chance offer price (as long as there is available inventory), not just the top under bidder

 

Prerequisites


The following topics should be reviewed before completing this task.

 

Tasks to Complete


Complete the following tasks:

 

Setting up Automatic Second Chance Offers

ChannelAdvisor Complete allows you to automate the Second Chance Offer Process. Second chance offers allow a seller on eBay to extend an offer for an auction that has already closed to any or all the under bidders at the price they bid. This works by creating a fixed price listing on eBay that only the one bidder can buy at the non-winning maximum bid price they submitted for the original item.

The software allows you to set a minimum threshold price entered per inventory item that controls which under bidders will be extended an offer. If the under bidder placed a bid higher then this threshold price then an offer will be extended to them; if they did not meet the threshold price then they will not be sent a second chance offer. The offer will be for the maximum price the under bidder bid for the original item.

  1. Navigate to your Marketplaces > eBay > Settings > eBay Settings view.
  2. Select the edit icon next to Best Offer. This will also lead you to the settings for Second Chance Offer.
  3. Select the check box labeled Automate Second Chance Offers upon listing close based on the information provided at the inventory item level.
  4. Select a time period in days from the dropdown menu.
  5. Select the SKU pricing field to use to determine the Second Chance Offer threshold price.

 

Manually Submit a Second Chance Offer

In the event you want to manually review the closed auctions before submitting a second chance offer, that can be done from the Closed Listings view.

  1. Select the item(s) that you would like to submit offers for and click the 2nd Chance Offer button in the toolbar.
  2. Specify the minimum acceptable amount for each of the selected listings.
  3. Offers will be submitted to each of the under bidders (non-winning bidders) that had a maximum bid amount that was higher than the minimum threshold that you entered. The offer amount sent to the bidder will be at the amount of their last bid.
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