How To

Social Commerce

Retailers understand that social media is no longer just the place where digital conversations begin. Social sites like Pinterest, Wanelo, and Polyvore have become valuable tools for online customers looking to get inspired, share favorite products with friends, and even make purchases.

But with the social landscape evolving so quickly, how do you know which site will work best for you? ChannelAdvisor Social Commerce enables retailers to easily share, promote, and test their products on popular social sites, using just a single feed. In turn, their customers can discover, share, and inspire others.

Social commerce has allowed brands, manufacturers, and retailers to have a more intimate relationship with shoppers than ever before. In fact, customers are no longer just loyal. Instead, they are fans. With ChannelAdvisor, you can promote your products to your most active and engaged customers and turn those likes into buys.

 

How It Works


When you send a single product inventory feed to ChannelAdvisor, the data is transformed to meet the unique requirements and specifications of each social site. Whether you're creating product Rich Pins on Pinterest or showcasing a new product line on Wanelo, ChannelAdvisor can quickly and accurately put your data to work.

ChannelAdvisor Social Commerce ensures that the right data is sent to the right site at the right time. Additionally, it allows you to:

  • Easily select the exact products to promote
  • Promote featured products, seasonal specials, sales, daily deals, and new products to educate social followers and drive traffic back to your website
  • Build campaigns within the ChannelAdvisor platform and customize them with your brand's colors and styles
  • Optimize social campaigns based on performance and conversion data at the product level.

What are some of the social sites ChannelAdvisor's feeds work with? Take a look:


Facebook Facebook Dynamic Ads combine behavioral information (based on actions that a visitor to your site may have taken, or not taken, related to a specific product on your website) with your product information to targeted ads on Facebook. This can translate into greater engagement, higher click-through rates, and higher conversion rates without the needs to create an individual ad for each product.
Houzz Houzz is a leading platform for home remodeling and design that brings homeowners and home professionals together in a social and visual community, using a PPC program to pair advertisers' products with visitors' search queries.
InstagramInstagram Dynamic Ads are created and managed in the same way as Facebook Dynamic Product Ads. They too combine behavioral information (based on actions that a visitor of your site may have taken, or not taken, related to a specific product on your website) with your product information to create targeted ads in Instagram.
Olapic Olapic collects content about your products from social media sites including, Instagram, Twitter, Tumblr, Facebook, Pinterest, Vine, and YouTube. You can approve the content that is on-brand, tag it to the product(s) featured and showcase your customer photos on your web and mobile properties
Pinterest Pinterest functions like a virtual bulletin board, where users "pin" images they like. Users create and share image collections called boards, which often include retail products. Retailers can include information like product price through a function called Product Rich Pins.
Polyvore Polyvore is a community-driven site where members create and share product-image collages, or "sets." These sets typically center on fashion and interior design.
Wanelo Wanelo (taken from "Want, Need, Love"), the only social network 100% focused on shopping, is a digital mall that allows people to search, follow, and purchase products from more than 350,000 online stores. Members can follow stores and receive updates when new products are posted, and if they find a product they like, they can buy it or "save" it for later.

 

Track Engagement


One of the problems marketers have had with social media is understanding how to measure success. With ChannelAdvisor, you’ll have detailed insight into customer engagement, product interest, and revenue. Depending on the social platform, performance data can then be broken out at the product level, including orders, revenue, cost, and a variety of other metrics. That way, you can continue to hone your brand and engagement strategy to encourage conversions.

 

Synchronize Your Data


You’ve been busy promoting your products and building fanatic fans. But what if a product generates a lot of interest on your social campaign, then when users click to buy it they find it is out of stock?  All of that affinity you were creating comes to an abrupt stop.

With ChannelAdvisor, worry not. Our powerful inventory system ensures that you are managing price and quantity across all channels. Our feeds send your data everywhere, whether it is Social Commerce, eBay, Amazon, Paid Search, Google Shopping, Comparison Shopping engines, or others. What that means is that when items are out of stock, we ensure that you are no longer promoting those items.

Inventory feed synchronization is critical to omnichannel success. If you don’t have consistent prices and descriptions, you start to erode all of that brand goodwill that you’ve been so busy creating.

 

Get Started


Ready to get started with ChannelAdvisor Social Commerce? The process begins in the ChannelAdvisor platform: Digital Marketing > Marketing Management > Feeds and click on the Add New Feed button. Then, find the social site you'd like to get started with:

Retailers understand that social media is no longer just the place where digital conversations begin. Social sites like Pinterest, Wanelo, and Polyvore have become valuable tools for online customers looking to get inspired, share favorite products with friends, and even make purchases.

But with the social landscape evolving so quickly, how do you know which site will work best for you? ChannelAdvisor Social Commerce enables retailers to easily share, promote, and test their products on popular social sites, using just a single feed. In turn, their customers can discover, share, and inspire others.

Social commerce has allowed brands, manufacturers, and retailers to have a more intimate relationship with shoppers than ever before. In fact, customers are no longer just loyal. Instead, they are fans. With ChannelAdvisor, you can promote your products to your most active and engaged customers and turn those likes into buys.

 

How It Works


When you send a single product inventory feed to ChannelAdvisor, the data is transformed to meet the unique requirements and specifications of each social site. Whether you're creating product Rich Pins on Pinterest or showcasing a new product line on Wanelo, ChannelAdvisor can quickly and accurately put your data to work.

ChannelAdvisor Social Commerce ensures that the right data is sent to the right site at the right time. Additionally, it allows you to:

  • Easily select the exact products to promote
  • Promote featured products, seasonal specials, sales, daily deals, and new products to educate social followers and drive traffic back to your website
  • Build campaigns within the ChannelAdvisor platform and customize them with your brand's colors and styles
  • Optimize social campaigns based on performance and conversion data at the product level.

What are some of the social sites ChannelAdvisor's feeds work with? Take a look:


Facebook Facebook Dynamic Ads combine behavioral information (based on actions that a visitor to your site may have taken, or not taken, related to a specific product on your website) with your product information to targeted ads on Facebook. This can translate into greater engagement, higher click-through rates, and higher conversion rates without the needs to create an individual ad for each product.
Houzz Houzz is a leading platform for home remodeling and design that brings homeowners and home professionals together in a social and visual community, using a PPC program to pair advertisers' products with visitors' search queries.
InstagramInstagram Dynamic Ads are created and managed in the same way as Facebook Dynamic Product Ads. They too combine behavioral information (based on actions that a visitor of your site may have taken, or not taken, related to a specific product on your website) with your product information to create targeted ads in Instagram.
Olapic Olapic collects content about your products from social media sites including, Instagram, Twitter, Tumblr, Facebook, Pinterest, Vine, and YouTube. You can approve the content that is on-brand, tag it to the product(s) featured and showcase your customer photos on your web and mobile properties
Pinterest Pinterest functions like a virtual bulletin board, where users "pin" images they like. Users create and share image collections called boards, which often include retail products. Retailers can include information like product price through a function called Product Rich Pins.
Polyvore Polyvore is a community-driven site where members create and share product-image collages, or "sets." These sets typically center on fashion and interior design.
Wanelo Wanelo (taken from "Want, Need, Love"), the only social network 100% focused on shopping, is a digital mall that allows people to search, follow, and purchase products from more than 350,000 online stores. Members can follow stores and receive updates when new products are posted, and if they find a product they like, they can buy it or "save" it for later.

 

Track Engagement


One of the problems marketers have had with social media is understanding how to measure success. With ChannelAdvisor, you’ll have detailed insight into customer engagement, product interest, and revenue. Depending on the social platform, performance data can then be broken out at the product level, including orders, revenue, cost, and a variety of other metrics. That way, you can continue to hone your brand and engagement strategy to encourage conversions.

 

Synchronize Your Data


You’ve been busy promoting your products and building fanatic fans. But what if a product generates a lot of interest on your social campaign, then when users click to buy it they find it is out of stock?  All of that affinity you were creating comes to an abrupt stop.

With ChannelAdvisor, worry not. Our powerful inventory system ensures that you are managing price and quantity across all channels. Our feeds send your data everywhere, whether it is Social Commerce, eBay, Amazon, Paid Search, Google Shopping, Comparison Shopping engines, or others. What that means is that when items are out of stock, we ensure that you are no longer promoting those items.

Inventory feed synchronization is critical to omnichannel success. If you don’t have consistent prices and descriptions, you start to erode all of that brand goodwill that you’ve been so busy creating.

 

Get Started


Ready to get started with ChannelAdvisor Social Commerce? The process begins in the ChannelAdvisor platform: Digital Marketing > Marketing Management > Feeds and click on the Add New Feed button. Then, find the social site you'd like to get started with:

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