Social CommerceRetailers understand that social media is no longer just the place where digital conversations begin. Social sites like Pinterest, Wanelo, and Polyvore have become valuable tools for online customers looking to get inspired, share favorite products with friends, and even make purchases. But with the social landscape evolving so quickly, how do you know which site will work best for you? ChannelAdvisor Social Commerce enables retailers to easily share, promote, and test their products on popular social sites, using just a single feed. In turn, their customers can discover, share, and inspire others. Social commerce has allowed brands, manufacturers, and retailers to have a more intimate relationship with shoppers than ever before. In fact, customers are no longer just loyal. Instead, they are fans. With ChannelAdvisor, you can promote your products to your most active and engaged customers and turn those likes into buys. How It WorksWhen you send a single product inventory feed to ChannelAdvisor, the data is transformed to meet the unique requirements and specifications of each social site. Whether you're creating product Rich Pins on Pinterest or showcasing a new product line on Wanelo, ChannelAdvisor can quickly and accurately put your data to work. ChannelAdvisor Social Commerce ensures that the right data is sent to the right site at the right time. Additionally, it allows you to:
What are some of the social sites ChannelAdvisor's feeds work with? Take a look:
Track EngagementOne of the problems marketers have had with social media is understanding how to measure success. With ChannelAdvisor, you’ll have detailed insight into customer engagement, product interest, and revenue. Depending on the social platform, performance data can then be broken out at the product level, including orders, revenue, cost, and a variety of other metrics. That way, you can continue to hone your brand and engagement strategy to encourage conversions. Synchronize Your DataYou’ve been busy promoting your products and building fanatic fans. But what if a product generates a lot of interest on your social campaign, then when users click to buy it they find it is out of stock? All of that affinity you were creating comes to an abrupt stop. With ChannelAdvisor, worry not. Our powerful inventory system ensures that you are managing price and quantity across all channels. Our feeds send your data everywhere, whether it is Social Commerce, eBay, Amazon, Paid Search, Google Shopping, Comparison Shopping engines, or others. What that means is that when items are out of stock, we ensure that you are no longer promoting those items. Inventory feed synchronization is critical to omnichannel success. If you don’t have consistent prices and descriptions, you start to erode all of that brand goodwill that you’ve been so busy creating. Get StartedReady to get started with ChannelAdvisor Social Commerce? The process begins in the ChannelAdvisor platform: Digital Marketing > Marketing Management > Feeds and click on the Add New Feed button. Then, find the social site you'd like to get started with: Retailers understand that social media is no longer just the place where digital conversations begin. Social sites like Pinterest, Wanelo, and Polyvore have become valuable tools for online customers looking to get inspired, share favorite products with friends, and even make purchases. But with the social landscape evolving so quickly, how do you know which site will work best for you? ChannelAdvisor Social Commerce enables retailers to easily share, promote, and test their products on popular social sites, using just a single feed. In turn, their customers can discover, share, and inspire others. Social commerce has allowed brands, manufacturers, and retailers to have a more intimate relationship with shoppers than ever before. In fact, customers are no longer just loyal. Instead, they are fans. With ChannelAdvisor, you can promote your products to your most active and engaged customers and turn those likes into buys. How It WorksWhen you send a single product inventory feed to ChannelAdvisor, the data is transformed to meet the unique requirements and specifications of each social site. Whether you're creating product Rich Pins on Pinterest or showcasing a new product line on Wanelo, ChannelAdvisor can quickly and accurately put your data to work. ChannelAdvisor Social Commerce ensures that the right data is sent to the right site at the right time. Additionally, it allows you to:
What are some of the social sites ChannelAdvisor's feeds work with? Take a look:
Track EngagementOne of the problems marketers have had with social media is understanding how to measure success. With ChannelAdvisor, you’ll have detailed insight into customer engagement, product interest, and revenue. Depending on the social platform, performance data can then be broken out at the product level, including orders, revenue, cost, and a variety of other metrics. That way, you can continue to hone your brand and engagement strategy to encourage conversions. Synchronize Your DataYou’ve been busy promoting your products and building fanatic fans. But what if a product generates a lot of interest on your social campaign, then when users click to buy it they find it is out of stock? All of that affinity you were creating comes to an abrupt stop. With ChannelAdvisor, worry not. Our powerful inventory system ensures that you are managing price and quantity across all channels. Our feeds send your data everywhere, whether it is Social Commerce, eBay, Amazon, Paid Search, Google Shopping, Comparison Shopping engines, or others. What that means is that when items are out of stock, we ensure that you are no longer promoting those items. Inventory feed synchronization is critical to omnichannel success. If you don’t have consistent prices and descriptions, you start to erode all of that brand goodwill that you’ve been so busy creating. Get StartedReady to get started with ChannelAdvisor Social Commerce? The process begins in the ChannelAdvisor platform: Digital Marketing > Marketing Management > Feeds and click on the Add New Feed button. Then, find the social site you'd like to get started with: Related Topics:
Page last updated: Tue, 11/22/2016 - 11:49
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