How To

Using Labels to Manage eBay Ad Creation and Listings

For users that are not using eBay QuickStart , creating ads for eBay listings can be a time-consuming process. By configuring a feed to automatically create and potentially remove ads, many of the complex parts of eBay listing management can be simplified. Similar to the feed model available to QuickStart users, configuring a feed can automatically create a new ad for a product and list the item to eBay. If desired, the feed can also remove the open listing and ad when the item is no longer available, all through assigning a label to the SKU and the configuration of a feed.


Using Labels to Manage eBay Listings


For eBay Custom users, a single feed may now be configured for each eBay seller ID in your account. The configured feed options are shown on the main eBay Settings page ( Marketplaces > eBay > Settings > eBay Settings ).

Feeds configured for Label-based Ad Management

The feed is configured by selecting one of each of these components of an ad:

Configuring an individual feed

Once configured, the feed will automatically create an ad for every SKU on the Label that does not have an ad already created. The new ad will have the Posting Template, Description Template, and Schedule from the feed, and will use Automatic Category Lookup to determine the category for the ad. Once created, ads will NOT be updated or changed, so the settings here only apply to new ads that are created going forward.

The final setting allows you to determine what should happen when a label is not assigned to a SKU (either never assigned or removed):

  • Keep the open listings at eBay and leave the ads alone
  • Withdraw the open listings and archive the ads for that SKU

If you select the latter option, only the SKUs with the label assigned will remain at eBay and all other listings will be removed. Do not select the option until you have configured the label on all of the SKUs that you want to remain at eBay or any without the label configured will be ended. This is assuming that all listings in the account are using the same posting template. For sellers who are listing with more than fixed price listings, the answer is more nuanced. Please see our 'Common Questions' section.

To manage listings, just add or remove the label used for the feed on the SKU. Label management can be done through uploads, the API, or directly in the UI. Once changed, the detection will automatically process the updated information over the next few minutes and no further effort is required. If you would like to edit the ads after they are created, you may go to the Ads view and update the information for each ad or create additional ads as needed.


Common Questions



Question Answer
Is it necessary to use this process to create new ads?

No, ads may be created through any existing methods including this one, but some users may find this easier and more automated than other methods that they have been using.

How can I control my listings via the API?

Once configured for the feed, select the option to "Withdraw to open listings and archive the ads for that SKU". When you remove the label via the API, the open listing will be withdrawn. When the label is added to a SKU, a new ad will be created using the configured Posting Template and Description Template and submitted to eBay based on your schedule. No further effort is required and no manual ad management is necessary. Note that when you select the "withdraw" option that the open listings will be synchronized against the SKUs that are on the configured label, so ensure that all SKUs you want to remain open at eBay have the label before selecting this option.

How long will it take to update my listings after a label is added or removed?

In general, the overall process should be finished within a half-hour, often faster. If there is a very large number of SKUs that are being changed (over 50,000) then the processing may take longer to complete but you should see some of the SKUs start processing quickly.

Can I create auction ads through this process?

No, only fixed price ads can be created through this method. If you would like to create auction ads, you should continue to use the methods that you have been using previously. You can use this to create the fixed price ads and then create the auction ads on your own if desired.

How do I create multiple ads for the same SKU?

Since that is generally a violation of the Duplicate Listing Policy , duplicate ads for the same SKU cannot be created automatically.  If any ad already exists for a SKU, even if it is for a different username or for an auction, a new ad will not be created.  If you wish to have duplicate ads (for example, one fixed price and one auction OR one fixed price for each configured eBay seller ID), you can use the label-based feed to create the first ad for each SKU and then create the additional ads manually through the methods you have been using previously.

When enabling the Label Based Ad management feed, please ensure that all existing Fixed Price ads are already using the same Posting Template, Description Template, and Standard Schedule configured on the feed. Failure to modify existing ads can result in duplicate ads being unintentionally created.

When choosing an option for the setting When the label is not assigned to a SKU, will the Withdraw the open listings... option end existing listings for SKUs not on the label?

This depends on what posting template is being used. These settings here will only apply if the posting template assigned to the ad matches the posting template selected for the feed. 

Thus, when a label is not assigned to a SKU, existing listings will be ended if the ad for that listing is assigned to the same posting template configured for the label based ad management feed. If the ad for an existing listing is not assigned to the same template configured for the feed, the listing will remain open.

For users that are not using eBay QuickStart , creating ads for eBay listings can be a time-consuming process. By configuring a feed to automatically create and potentially remove ads, many of the complex parts of eBay listing management can be simplified. Similar to the feed model available to QuickStart users, configuring a feed can automatically create a new ad for a product and list the item to eBay. If desired, the feed can also remove the open listing and ad when the item is no longer available, all through assigning a label to the SKU and the configuration of a feed.


Using Labels to Manage eBay Listings


For eBay Custom users, a single feed may now be configured for each eBay seller ID in your account. The configured feed options are shown on the main eBay Settings page ( Marketplaces > eBay > Settings > eBay Settings ).

Feeds configured for Label-based Ad Management

The feed is configured by selecting one of each of these components of an ad:

Configuring an individual feed

Once configured, the feed will automatically create an ad for every SKU on the Label that does not have an ad already created. The new ad will have the Posting Template, Description Template, and Schedule from the feed, and will use Automatic Category Lookup to determine the category for the ad. Once created, ads will NOT be updated or changed, so the settings here only apply to new ads that are created going forward.

The final setting allows you to determine what should happen when a label is not assigned to a SKU (either never assigned or removed):

  • Keep the open listings at eBay and leave the ads alone
  • Withdraw the open listings and archive the ads for that SKU

If you select the latter option, only the SKUs with the label assigned will remain at eBay and all other listings will be removed. Do not select the option until you have configured the label on all of the SKUs that you want to remain at eBay or any without the label configured will be ended. This is assuming that all listings in the account are using the same posting template. For sellers who are listing with more than fixed price listings, the answer is more nuanced. Please see our 'Common Questions' section.

To manage listings, just add or remove the label used for the feed on the SKU. Label management can be done through uploads, the API, or directly in the UI. Once changed, the detection will automatically process the updated information over the next few minutes and no further effort is required. If you would like to edit the ads after they are created, you may go to the Ads view and update the information for each ad or create additional ads as needed.


Common Questions



Question Answer
Is it necessary to use this process to create new ads?

No, ads may be created through any existing methods including this one, but some users may find this easier and more automated than other methods that they have been using.

How can I control my listings via the API?

Once configured for the feed, select the option to "Withdraw to open listings and archive the ads for that SKU". When you remove the label via the API, the open listing will be withdrawn. When the label is added to a SKU, a new ad will be created using the configured Posting Template and Description Template and submitted to eBay based on your schedule. No further effort is required and no manual ad management is necessary. Note that when you select the "withdraw" option that the open listings will be synchronized against the SKUs that are on the configured label, so ensure that all SKUs you want to remain open at eBay have the label before selecting this option.

How long will it take to update my listings after a label is added or removed?

In general, the overall process should be finished within a half-hour, often faster. If there is a very large number of SKUs that are being changed (over 50,000) then the processing may take longer to complete but you should see some of the SKUs start processing quickly.

Can I create auction ads through this process?

No, only fixed price ads can be created through this method. If you would like to create auction ads, you should continue to use the methods that you have been using previously. You can use this to create the fixed price ads and then create the auction ads on your own if desired.

How do I create multiple ads for the same SKU?

Since that is generally a violation of the Duplicate Listing Policy , duplicate ads for the same SKU cannot be created automatically.  If any ad already exists for a SKU, even if it is for a different username or for an auction, a new ad will not be created.  If you wish to have duplicate ads (for example, one fixed price and one auction OR one fixed price for each configured eBay seller ID), you can use the label-based feed to create the first ad for each SKU and then create the additional ads manually through the methods you have been using previously.

When enabling the Label Based Ad management feed, please ensure that all existing Fixed Price ads are already using the same Posting Template, Description Template, and Standard Schedule configured on the feed. Failure to modify existing ads can result in duplicate ads being unintentionally created.

When choosing an option for the setting When the label is not assigned to a SKU, will the Withdraw the open listings... option end existing listings for SKUs not on the label?

This depends on what posting template is being used. These settings here will only apply if the posting template assigned to the ad matches the posting template selected for the feed. 

Thus, when a label is not assigned to a SKU, existing listings will be ended if the ad for that listing is assigned to the same posting template configured for the label based ad management feed. If the ad for an existing listing is not assigned to the same template configured for the feed, the listing will remain open.

0
Your rating: None
0
Your rating: None