How To

Using Variation Listings on eBay

Variation listings allow you to provide all of the similar items in a single eBay Fixed Price listing to make it easier for the buyer to find the size, color, or other option that they would like to purchase. Without variation listings, each of the options must be submitted independently, creating a much more complicated landscape for the buyer to navigate when searching for an item. With variation listings, the buyer finds the product and then has the complete selection of all available options for that item. They can select the item directly instead of requiring additional searches and navigation to find the specific item they desire.

 

Video


Listing Variations on eBay – This video will demonstrate the steps to list your variation-style listings to eBay. View Transcript

 

Benefits of Using Variations on eBay


There are multiple benefits of using variations on eBay that include the following:

  1. Saving Money: Since Variation Listings consist of child SKUs rolled up into one parent SKU eBay only charges you the insertion fee on the parent SKU. Using Variation Listings can amount to a substantial savings for most businesses.
  2. Increasing Product Visibility: With Variation Listings, all of the sales histories and conversion rates for all of the SKUs within the parent are combined into one. Thus, when one of your child SKUs sells, it gives a boost to the visibility of the entire Variation Listing.
  3. Staying compliant with eBay’s duplicate listing policy: This policy prohibits you from listing the same SKU in more than one Fixed Price style listing. eBay has recommended that items with variations on color or size be rolled into Variation Listings, so that you are most compliant with this policy and don’t run the risk of individual child SKUs being flagged as duplicates.
  4. Improving Buyer Shopping Experience: Variation Listings offer a more traditional, website buying experience. Historically on eBay, buyers would have to sort through pages upon pages of listings to find the variations of a particular product. Now, when using Variation Listings, all of the product options or variations are rolled into one listing, making it easier for customers to shop among your products.

 

Does My Category Support Variations?


Only specific categories are enabled for variation listings at eBay. Additional categories are added periodically. See eBay for the details on these additional categories . These categories are also noted in the category chooser so you can quickly see which categories support variations and can select an appropriate category if you wish to submit a variation listing.

If the category you use for a listing is not enabled for variation listings, then the items will be submitted individually in their own listings. If your items in ChannelAdvisor are already configured to support variations, and eBay enables the category for variation listings, your information will automatically start processing as variation-style listings for any new items that are submitted.

 

Tasks to Complete to List Variations to eBay


The following tasks must be completed in order to successfully list variations on eBay:

  1. Place Your Items in an Inventory Relationship – Creating your ChannelAdvisor inventory with variations in mind will enable you to provide much more valuable information to the buyer, and makes support of variation style listings on eBay and other marketplaces much easier.  For the relationship, you will need to define how the child items are different from each other, such as size and color. This allows each child item to be uniquely identified by the buyer when selecting it on eBay, Amazon, or in your ChannelAdvisor Store.
     
  2. Create a Posting Template that Supports Variations – It's suggested that you create a posting template specifically used for your Variation Listings. You can do this by completing one of the following tasks:
    • Enabling variations at the posting template level, which allows you to control which listings are in variation format,
    • Enabling variation listings at the account level, which would apply to all listings in categories that permit Variation Listings. This is the suggested method to use in order to limit the number of posting templates in your account.
       
  3. Create a Description Template for use with your Variation Listings – Because the description template portion of your listing is static and does not update based on the child item selected in the drop-down menu on eBay, it is important to refrain from including any child-related information in your template. Therefore, we suggest following these steps:
    • Make a copy of your current description template and use the new template for only the variation listings.
    • Remove any template tags that pull in data from your child items onto the description template that show attributes such as {{SIZE}} or {{COLOR}}, as this may confuse your buyers since the listing describes all items associated with the listing.
    • Replace your {{ITEMTITLE}} template tag with the {{ITEMPARENTTITLE}} template tag to display the parent title that describes all children associated with that listing.
    • Make sure that your child descriptions are generic since the description will be pulled randomly from one of the children. Currently there is no way to use the Parent description on the description template.
       
  4. Add a Schedule to your Ad and Post it to eBay – A schedule is required for the listing to post as a variation-style listing. You can use any of your current schedules on variation listings as there are not any required changes necessary to make in order to use them on variation listings. When the scheduler determines that it is time to submit the first child in a variation listing, that will cause the processing to collect all of the other eligible children and submit all of them together. While you can accomplish the initial variation listing using Post Now, it is recommended to allow the schedule to do the first and subsequent postings to ensure that all available children are properly listed within the same Variation Listing.

 

Resources


Variation listings allow you to provide all of the similar items in a single eBay Fixed Price listing to make it easier for the buyer to find the size, color, or other option that they would like to purchase. Without variation listings, each of the options must be submitted independently, creating a much more complicated landscape for the buyer to navigate when searching for an item. With variation listings, the buyer finds the product and then has the complete selection of all available options for that item. They can select the item directly instead of requiring additional searches and navigation to find the specific item they desire.

 

Video


Listing Variations on eBay – This video will demonstrate the steps to list your variation-style listings to eBay. View Transcript

 

Benefits of Using Variations on eBay


There are multiple benefits of using variations on eBay that include the following:

  1. Saving Money: Since Variation Listings consist of child SKUs rolled up into one parent SKU eBay only charges you the insertion fee on the parent SKU. Using Variation Listings can amount to a substantial savings for most businesses.
  2. Increasing Product Visibility: With Variation Listings, all of the sales histories and conversion rates for all of the SKUs within the parent are combined into one. Thus, when one of your child SKUs sells, it gives a boost to the visibility of the entire Variation Listing.
  3. Staying compliant with eBay’s duplicate listing policy: This policy prohibits you from listing the same SKU in more than one Fixed Price style listing. eBay has recommended that items with variations on color or size be rolled into Variation Listings, so that you are most compliant with this policy and don’t run the risk of individual child SKUs being flagged as duplicates.
  4. Improving Buyer Shopping Experience: Variation Listings offer a more traditional, website buying experience. Historically on eBay, buyers would have to sort through pages upon pages of listings to find the variations of a particular product. Now, when using Variation Listings, all of the product options or variations are rolled into one listing, making it easier for customers to shop among your products.

 

Does My Category Support Variations?


Only specific categories are enabled for variation listings at eBay. Additional categories are added periodically. See eBay for the details on these additional categories . These categories are also noted in the category chooser so you can quickly see which categories support variations and can select an appropriate category if you wish to submit a variation listing.

If the category you use for a listing is not enabled for variation listings, then the items will be submitted individually in their own listings. If your items in ChannelAdvisor are already configured to support variations, and eBay enables the category for variation listings, your information will automatically start processing as variation-style listings for any new items that are submitted.

 

Tasks to Complete to List Variations to eBay


The following tasks must be completed in order to successfully list variations on eBay:

  1. Place Your Items in an Inventory Relationship – Creating your ChannelAdvisor inventory with variations in mind will enable you to provide much more valuable information to the buyer, and makes support of variation style listings on eBay and other marketplaces much easier.  For the relationship, you will need to define how the child items are different from each other, such as size and color. This allows each child item to be uniquely identified by the buyer when selecting it on eBay, Amazon, or in your ChannelAdvisor Store.
     
  2. Create a Posting Template that Supports Variations – It's suggested that you create a posting template specifically used for your Variation Listings. You can do this by completing one of the following tasks:
    • Enabling variations at the posting template level, which allows you to control which listings are in variation format,
    • Enabling variation listings at the account level, which would apply to all listings in categories that permit Variation Listings. This is the suggested method to use in order to limit the number of posting templates in your account.
       
  3. Create a Description Template for use with your Variation Listings – Because the description template portion of your listing is static and does not update based on the child item selected in the drop-down menu on eBay, it is important to refrain from including any child-related information in your template. Therefore, we suggest following these steps:
    • Make a copy of your current description template and use the new template for only the variation listings.
    • Remove any template tags that pull in data from your child items onto the description template that show attributes such as {{SIZE}} or {{COLOR}}, as this may confuse your buyers since the listing describes all items associated with the listing.
    • Replace your {{ITEMTITLE}} template tag with the {{ITEMPARENTTITLE}} template tag to display the parent title that describes all children associated with that listing.
    • Make sure that your child descriptions are generic since the description will be pulled randomly from one of the children. Currently there is no way to use the Parent description on the description template.
       
  4. Add a Schedule to your Ad and Post it to eBay – A schedule is required for the listing to post as a variation-style listing. You can use any of your current schedules on variation listings as there are not any required changes necessary to make in order to use them on variation listings. When the scheduler determines that it is time to submit the first child in a variation listing, that will cause the processing to collect all of the other eligible children and submit all of them together. While you can accomplish the initial variation listing using Post Now, it is recommended to allow the schedule to do the first and subsequent postings to ensure that all available children are properly listed within the same Variation Listing.

 

Resources


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Previous Comments


poor video sound quality

videos are ok, but the sound on the recorded webinars is always very tinny and difficult to hear. This makes understanding whats happening very difficult.

Thu, 04/21/2011 - 09:47 - Simon Clark

if printscreen would be offered here, it will be better.

if printscreen would be offered here, it will be better. somehow it is hard to run the video so can not understand better for the instructions just by words.

Wed, 06/29/2011 - 06:15 - Amanda Su