How To

Selling Internationally

If you're the average online seller, chances are that almost all your customers are from the country you call home. Interestingly, most sellers don’t list anything outside their own borders. If this sounds all too familiar, you're probably missing out on millions of potential buyers who aren't native English speakers. By selling directly into the fast-growing markets of, France (population 64M), Germany (82M), Italy (59M), and Spain (45M), you can introduce the same great selling items to a host of people who've never seen them before. And not only eBay and Amazon. ChannelAdvisor is expanding into other countries so look for other great platforms in the future.

Click below to download each part of the three-part Agile Cross Border Trade eBook:


Part 1

Part 2

Part 3

 

Prerequisites


You can become familiar with selling internationally by reading these articles:

 

Benefits of Selling Internationally


  1. By selling internationally, you increase your channels quickly and easily – No learning new marketplace procedures and regulations nor setting up new accounts.
  2. No need to source new items – Many retailers say their best-sellers do just as well abroad and often see slow-movers get a new lease on life in new markets.
  3. Get more out of your ChannelAdvisor fees and time investment – You've already spent the time learning ChannelAdvisor so why not take advantage of selling from multiple accounts instead of just one?
  4. Leverage your experience and ad templates – Experienced sellers and their polished ad templates outshine the often inexperienced competitors in new marketplaces like France, Spain and Italy.
  5. Establish your market position early in a marketplace's development – Imagine transporting your current knowledge base and polished ads and applying them years ago when eBay UK or US was still developing. That's where some European markets are today. What are you waiting for?
  6. Advantageous exchange rates – Exchange rates can greatly work in your favor if the currency of the country you're selling into is stronger than your own. We've seen this tip the advantage even when your normal prices may not be the cheapest.
  7. Fast ROI

 

 How do I take Advantage of International Trade Opportunities


  • Educate yourself about Internation and Cross Border Trade Regulations in your country. You may want to contact an attorney and an accountant that specializes in International and Cross Border Trade to ensure your business does not break any government regulations and incur unnecessary fines.
  • Establish local bank accounts in the countries you plan to trade in.
  • Explore the restrictions of the marketplaces to be sure the marketplace is one that is beneficial to your goals. For example, some marketplaces require that you sell only to shoppers in their country.
  • Be prepared to handle customer spoken and written interactions in English.
  • Establish a local shipping address for returns.
  • Be prepared to provide shipping weights in both European and American pounds.
  • Develop a relationship with a shipper in the country you plan to trade in.
  • Be prepared to determine VAT and local taxes.
  • Be prepared to translate your listings, invoices, email correspondence and more.
    • When selling on Amazon Marketplaces in countries other that your native listing language, you may be able to take advantage of Amazon's Expanding Listings Internationally feature located in Seller Central. This feature will identify in-catalog listings that are already translated and that you may be able to list against providing only a SKU, quantity and local price.

 

Marketplaces Around the World


 

Amazon Around the World

Amazon allows you to sell internationally using various locale specific sites. Read this information to learn more about selling on Amazon internationally especially this  important information . ChannelAdvisor supports the following international Amazon marketplaces: 

If selling in multiple European locales consider utilizing Amazon's EU Unified Account which will allow you to list to multiple Amazon European marketplaces from a single Seller Central Account. For more information about selling in Europe, please visit the Amazon Seller Central page Information for Sellers: EU Imports and Cross-Border Sales . This page provides information on some important issues such as tax, customs, marks & labels that may affect you as a seller when you import products into the EU or sell products cross-border within the EU.

 

eBay Around the World

eBay has a passionate community of sellers allowing you to sell internationally. ChannelAdvisor supports the following international eBay marketplaces:

  • eBay United States (including eBay Motors)
  • eBay Canada
  • eBay United Kingdom
  • eBay Australia
  • eBay Germany
  • eBay France
  • eBay Spain
  • eBay Italy
  • eBay Netherlands
  • eBay Ireland
  • eBay Singapore
  • eBay Hong Kong

 

Translation


All too often, retailers list into these markets with their normal English ads and the language proves to be a prohibitive barrier to foreign customers. Wouldn't you want to see the product you're going to spend money on described in your own language?

Our recommendation is to translate your listings, but we do NOT recommend using automated translation tools! Cultural subtleties and the technical nature of products demand cultural expertise as well as industry know-how to communicate accurately. We therefore recommend using professional translators or one of our official ChannelAdvisor service providers who specialize in translation and setting up the new account for you. 

Our partners professionally translate your items, ad templates, customized checkout page messages, and also: set up the entire account(s) for you, create foreign posting templates, convert prices, adjust shipping information, find matching eBay categories, translate your attributes, and even support you during the launch of the items if posting errors occur. Due to the complexity and time it takes to translate and create new accounts, outsourcing is a great alternative to doing-it-yourself.

 

Translating Inventory Information (Amazon Germany, France and Italy Marketplaces)

Amazon demands high-quality translations and regularly checks text quality and will reject listings (and sellers) with bad translations. Your feedback ratings and seller account are on the line. To get the best translation, we suggest having translations made by professional e-commerce translators.

 

ChannelAdvisor Partner: InterCultural Elements

Due to the complexity and time it takes to translate and create new accounts, outsourcing is a great alternative to doing-it-yourself. And while foreign language speakers you know may be able to translate your items, they normally don't know ChannelAdvisor nor marketplace best practices (e.g. how to write SEO-optimized titles, categories & browse nodes, best item specifics, etc). Our partner's services go beyond translation and include a complete solution which launches your accounts in a matter 1-4 weeks, without you using in-house resources.

InterCultural Elements , our official partner since 2007 who assists sellers in expanding their Amazon, eBay, Pixmania, Rakuten, and website sales around the world, offers an A-Z solution:

  • professionally translate everything you need, including: items, ad templates, email, customized checkout page messages, etc.
  • research titles to use the best SEO terms
  • pick the best equivalent target language item specifics
  • advise you on which countries & markets to expand into and in what order
  • find matching Amazon browse nodes & eBay categories (which all differ per country)
  • create foreign posting templates
  • convert prices
  • adjust shipping information
  • set up entire ChannelAdvisor accounts

 

Reference


If you're the average online seller, chances are that almost all your customers are from the country you call home. Interestingly, most sellers don’t list anything outside their own borders. If this sounds all too familiar, you're probably missing out on millions of potential buyers who aren't native English speakers. By selling directly into the fast-growing markets of, France (population 64M), Germany (82M), Italy (59M), and Spain (45M), you can introduce the same great selling items to a host of people who've never seen them before. And not only eBay and Amazon. ChannelAdvisor is expanding into other countries so look for other great platforms in the future.

Click below to download each part of the three-part Agile Cross Border Trade eBook:


Part 1

Part 2

Part 3

 

Prerequisites


You can become familiar with selling internationally by reading these articles:

 

Benefits of Selling Internationally


  1. By selling internationally, you increase your channels quickly and easily – No learning new marketplace procedures and regulations nor setting up new accounts.
  2. No need to source new items – Many retailers say their best-sellers do just as well abroad and often see slow-movers get a new lease on life in new markets.
  3. Get more out of your ChannelAdvisor fees and time investment – You've already spent the time learning ChannelAdvisor so why not take advantage of selling from multiple accounts instead of just one?
  4. Leverage your experience and ad templates – Experienced sellers and their polished ad templates outshine the often inexperienced competitors in new marketplaces like France, Spain and Italy.
  5. Establish your market position early in a marketplace's development – Imagine transporting your current knowledge base and polished ads and applying them years ago when eBay UK or US was still developing. That's where some European markets are today. What are you waiting for?
  6. Advantageous exchange rates – Exchange rates can greatly work in your favor if the currency of the country you're selling into is stronger than your own. We've seen this tip the advantage even when your normal prices may not be the cheapest.
  7. Fast ROI

 

 How do I take Advantage of International Trade Opportunities


  • Educate yourself about Internation and Cross Border Trade Regulations in your country. You may want to contact an attorney and an accountant that specializes in International and Cross Border Trade to ensure your business does not break any government regulations and incur unnecessary fines.
  • Establish local bank accounts in the countries you plan to trade in.
  • Explore the restrictions of the marketplaces to be sure the marketplace is one that is beneficial to your goals. For example, some marketplaces require that you sell only to shoppers in their country.
  • Be prepared to handle customer spoken and written interactions in English.
  • Establish a local shipping address for returns.
  • Be prepared to provide shipping weights in both European and American pounds.
  • Develop a relationship with a shipper in the country you plan to trade in.
  • Be prepared to determine VAT and local taxes.
  • Be prepared to translate your listings, invoices, email correspondence and more.
    • When selling on Amazon Marketplaces in countries other that your native listing language, you may be able to take advantage of Amazon's Expanding Listings Internationally feature located in Seller Central. This feature will identify in-catalog listings that are already translated and that you may be able to list against providing only a SKU, quantity and local price.

 

Marketplaces Around the World


 

Amazon Around the World

Amazon allows you to sell internationally using various locale specific sites. Read this information to learn more about selling on Amazon internationally especially this  important information . ChannelAdvisor supports the following international Amazon marketplaces: 

If selling in multiple European locales consider utilizing Amazon's EU Unified Account which will allow you to list to multiple Amazon European marketplaces from a single Seller Central Account. For more information about selling in Europe, please visit the Amazon Seller Central page Information for Sellers: EU Imports and Cross-Border Sales . This page provides information on some important issues such as tax, customs, marks & labels that may affect you as a seller when you import products into the EU or sell products cross-border within the EU.

 

eBay Around the World

eBay has a passionate community of sellers allowing you to sell internationally. ChannelAdvisor supports the following international eBay marketplaces:

  • eBay United States (including eBay Motors)
  • eBay Canada
  • eBay United Kingdom
  • eBay Australia
  • eBay Germany
  • eBay France
  • eBay Spain
  • eBay Italy
  • eBay Netherlands
  • eBay Ireland
  • eBay Singapore
  • eBay Hong Kong

 

Translation


All too often, retailers list into these markets with their normal English ads and the language proves to be a prohibitive barrier to foreign customers. Wouldn't you want to see the product you're going to spend money on described in your own language?

Our recommendation is to translate your listings, but we do NOT recommend using automated translation tools! Cultural subtleties and the technical nature of products demand cultural expertise as well as industry know-how to communicate accurately. We therefore recommend using professional translators or one of our official ChannelAdvisor service providers who specialize in translation and setting up the new account for you. 

Our partners professionally translate your items, ad templates, customized checkout page messages, and also: set up the entire account(s) for you, create foreign posting templates, convert prices, adjust shipping information, find matching eBay categories, translate your attributes, and even support you during the launch of the items if posting errors occur. Due to the complexity and time it takes to translate and create new accounts, outsourcing is a great alternative to doing-it-yourself.

 

Translating Inventory Information (Amazon Germany, France and Italy Marketplaces)

Amazon demands high-quality translations and regularly checks text quality and will reject listings (and sellers) with bad translations. Your feedback ratings and seller account are on the line. To get the best translation, we suggest having translations made by professional e-commerce translators.

 

ChannelAdvisor Partner: InterCultural Elements

Due to the complexity and time it takes to translate and create new accounts, outsourcing is a great alternative to doing-it-yourself. And while foreign language speakers you know may be able to translate your items, they normally don't know ChannelAdvisor nor marketplace best practices (e.g. how to write SEO-optimized titles, categories & browse nodes, best item specifics, etc). Our partner's services go beyond translation and include a complete solution which launches your accounts in a matter 1-4 weeks, without you using in-house resources.

InterCultural Elements , our official partner since 2007 who assists sellers in expanding their Amazon, eBay, Pixmania, Rakuten, and website sales around the world, offers an A-Z solution:

  • professionally translate everything you need, including: items, ad templates, email, customized checkout page messages, etc.
  • research titles to use the best SEO terms
  • pick the best equivalent target language item specifics
  • advise you on which countries & markets to expand into and in what order
  • find matching Amazon browse nodes & eBay categories (which all differ per country)
  • create foreign posting templates
  • convert prices
  • adjust shipping information
  • set up entire ChannelAdvisor accounts

 

Reference


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