How To

Working with eBay Item Specifics

eBay uses Item Specifics to allow sellers to provide searchable and easily visible details about the item they are posting for sale, outside of the title field. Item specifics may vary based on the eBay category you’re listing in. Additionally, whether the item specific is required or recommended, allows variations, and if the item specific requires a specific value or not all depends on the eBay category.

 

Prerequisites


 

Why are Item Specifics Important?


Item Specifics are used in the search parameters for eBay (in addition to the title field) to ensure buyers are easily able to find what they are looking for on the eBay site. eBay also makes the item specifics visible to the buyer in the listing to ensure buyers have all the information they need to make a purchase they will be satisfied with.  

 

Types of Item Specifics


There are two main types of item specifics that are used:

Both of these have important value and should be properly understood so that you can make the best use of them for your items.

 

Enumerated Option Lists

Enumerated option lists are values that are configured by eBay and only the specific values that have been defined may be used. In these cases, the value submitted must match one of the options that eBay has provided. Submitting any other value will result either in your information being ignored or as an error when the posting is submitted to eBay. While the most common case for these lists is the Condition attribute, there are many other situations where they may be encountered.

 

Open Text Entry

Open text entry item specifics allow any value you would like to submit. These item specifics may have a short list of the most commonly used values displayed to help encourage your use of a default value. Even though eBay accepts any value, it is to your benefit to use one of eBay's recommended values when appropriate as those default values may be offered as filter options to the buyer. If your submitted value is not in the filter list, it could cause your item to be removed from the search results when one of those filters is applied. The exact value you submit will be shown on your individual item page in the item specifics section, but it may reduce traffic to your listing.

 

Using eBay Item Specifics on your eBay Feed Template or Posting Template (Quickstart or Custom with Business Policies)


If you are using either the Quickstart platform for your eBay launch or the Custom method with Business Policies (not Legacy), you can map your data points to fill the eBay Item specific requirements. This mapping will be set up in the Feed Template (Quickstart) or in the Posting template (Custom Business Policies).

There are several layers to the mapping template which will also be determined by the categories you set up the in eBay Settings in ChannelAdvisor. The majority of the mapping will likely occur in the Item Information and the Common Category Specifics, but the deeper category specific details may be found in the category specific template segments.

 

Using eBay Item Specifics on your Posting Template (Custom, Legacy Fields)


Recommended: Avoid creating category-specific posting templates and instead have the appropriate details on your inventory items and use Automatic Matching for Item Specifics . This allows you the flexibility of just creating a single posting template and having the ChannelAdvisor system automatically match your inventory data with the eBay Item Specifics information when the item is listed. When you are naming your posting template, you will be able to choose if you wish to enable the Assign Category for Posting Template option. But our recommendation (for simplicity) is to make sure that selection is not checked.

If you choose not to use automatic matching, you will need to enable a category assignment on a posting template so you can map your attributes to the item specifics eBay offers for the category you’re using. To enable that feature on a posting template, when you are naming the template, you will check the checkbox to Assign Category for Posting Template. If you choose this option, you will need a posting template for every eBay category you are listing items under.


When you continue, you will be asked to select the appropriate eBay category. By selecting it here it will automatically apply to all of the ads and will not need to be assigned to each of them. On the next page, you will see the traditional posting template, with additional fields as relevant based on the selected category.


Here we can see both types of Item Specifics.

  • Enumerated Option Lists – These are the elements that have a drop-down list followed by the Template Tag: option, such as Condition, Dexterity, and Gender. These values have been explicitly defined and must match exactly to one of the ones in the list in order to be successful. If the appropriate value for all items using this posting template will be the same, you can just select that value here. If the values are going to vary from item to item, then you can assign a template tag there instead of hardcoding a value for every item. To avoid errors, make sure the values you’re supplying in your sku data match the required value list from eBay to avoid listing errors.
     
  • Open Text Entry – Most item specifics at eBay don’t have a required value list, so you can use whatever makes sense for you on your skus. In many cases, eBay will still offer a list of suggested values and it would be recommended to use those to benefit from filter options that may be offered. But the suggested values may not meet your needs, in which case you can use your own values. You can use a hard value here for every item or a template tag to assign a value based on the sku you are submitting to list.

 

Using eBay Item Specifics on Individual Ads (Custom Only)


Item Specifics for Ads are nearly the same as for Posting Templates, but are simplified because they address just a single item at a time. The settings are accessed by selecting the Item Specifics tab when editing an individual ad. Since the category has already been assigned to the ad, the exact options that are available are known and displayed. Similar to the options from the Posting Template, the Golf Club Item Specifics are here:

Since editing an ad is only addressing a single item at a time, the options for Catalog Items include additional options and the ability to manually look up items in the catalog. By clicking on the Catalog Item Information tab, the options for the search and any previously mapped item will be shown. In order to find an item in the catalog, choose the field to search by and then enter the value to use for the search. Once submitted, eBay will be queried and the summary of results shown. After the appropriate item is found, select it and save to make the association between the eBay catalog item and this ad. As long as the association is not removed, it will be submitted with the ad each time a listing is posted.

Once the association has been made, you may also want to use either the stock photo, stock image, or both. Select those options and save. If you decide that this item is no longer appropriate and would like to remove it from the association, just click the Remove link.

eBay uses Item Specifics to allow sellers to provide searchable and easily visible details about the item they are posting for sale, outside of the title field. Item specifics may vary based on the eBay category you’re listing in. Additionally, whether the item specific is required or recommended, allows variations, and if the item specific requires a specific value or not all depends on the eBay category.

 

Prerequisites


 

Why are Item Specifics Important?


Item Specifics are used in the search parameters for eBay (in addition to the title field) to ensure buyers are easily able to find what they are looking for on the eBay site. eBay also makes the item specifics visible to the buyer in the listing to ensure buyers have all the information they need to make a purchase they will be satisfied with.  

 

Types of Item Specifics


There are two main types of item specifics that are used:

Both of these have important value and should be properly understood so that you can make the best use of them for your items.

 

Enumerated Option Lists

Enumerated option lists are values that are configured by eBay and only the specific values that have been defined may be used. In these cases, the value submitted must match one of the options that eBay has provided. Submitting any other value will result either in your information being ignored or as an error when the posting is submitted to eBay. While the most common case for these lists is the Condition attribute, there are many other situations where they may be encountered.

 

Open Text Entry

Open text entry item specifics allow any value you would like to submit. These item specifics may have a short list of the most commonly used values displayed to help encourage your use of a default value. Even though eBay accepts any value, it is to your benefit to use one of eBay's recommended values when appropriate as those default values may be offered as filter options to the buyer. If your submitted value is not in the filter list, it could cause your item to be removed from the search results when one of those filters is applied. The exact value you submit will be shown on your individual item page in the item specifics section, but it may reduce traffic to your listing.

 

Using eBay Item Specifics on your eBay Feed Template or Posting Template (Quickstart or Custom with Business Policies)


If you are using either the Quickstart platform for your eBay launch or the Custom method with Business Policies (not Legacy), you can map your data points to fill the eBay Item specific requirements. This mapping will be set up in the Feed Template (Quickstart) or in the Posting template (Custom Business Policies).

There are several layers to the mapping template which will also be determined by the categories you set up the in eBay Settings in ChannelAdvisor. The majority of the mapping will likely occur in the Item Information and the Common Category Specifics, but the deeper category specific details may be found in the category specific template segments.

 

Using eBay Item Specifics on your Posting Template (Custom, Legacy Fields)


Recommended: Avoid creating category-specific posting templates and instead have the appropriate details on your inventory items and use Automatic Matching for Item Specifics . This allows you the flexibility of just creating a single posting template and having the ChannelAdvisor system automatically match your inventory data with the eBay Item Specifics information when the item is listed. When you are naming your posting template, you will be able to choose if you wish to enable the Assign Category for Posting Template option. But our recommendation (for simplicity) is to make sure that selection is not checked.

If you choose not to use automatic matching, you will need to enable a category assignment on a posting template so you can map your attributes to the item specifics eBay offers for the category you’re using. To enable that feature on a posting template, when you are naming the template, you will check the checkbox to Assign Category for Posting Template. If you choose this option, you will need a posting template for every eBay category you are listing items under.


When you continue, you will be asked to select the appropriate eBay category. By selecting it here it will automatically apply to all of the ads and will not need to be assigned to each of them. On the next page, you will see the traditional posting template, with additional fields as relevant based on the selected category.


Here we can see both types of Item Specifics.

  • Enumerated Option Lists – These are the elements that have a drop-down list followed by the Template Tag: option, such as Condition, Dexterity, and Gender. These values have been explicitly defined and must match exactly to one of the ones in the list in order to be successful. If the appropriate value for all items using this posting template will be the same, you can just select that value here. If the values are going to vary from item to item, then you can assign a template tag there instead of hardcoding a value for every item. To avoid errors, make sure the values you’re supplying in your sku data match the required value list from eBay to avoid listing errors.
     
  • Open Text Entry – Most item specifics at eBay don’t have a required value list, so you can use whatever makes sense for you on your skus. In many cases, eBay will still offer a list of suggested values and it would be recommended to use those to benefit from filter options that may be offered. But the suggested values may not meet your needs, in which case you can use your own values. You can use a hard value here for every item or a template tag to assign a value based on the sku you are submitting to list.

 

Using eBay Item Specifics on Individual Ads (Custom Only)


Item Specifics for Ads are nearly the same as for Posting Templates, but are simplified because they address just a single item at a time. The settings are accessed by selecting the Item Specifics tab when editing an individual ad. Since the category has already been assigned to the ad, the exact options that are available are known and displayed. Similar to the options from the Posting Template, the Golf Club Item Specifics are here:

Since editing an ad is only addressing a single item at a time, the options for Catalog Items include additional options and the ability to manually look up items in the catalog. By clicking on the Catalog Item Information tab, the options for the search and any previously mapped item will be shown. In order to find an item in the catalog, choose the field to search by and then enter the value to use for the search. Once submitted, eBay will be queried and the summary of results shown. After the appropriate item is found, select it and save to make the association between the eBay catalog item and this ad. As long as the association is not removed, it will be submitted with the ad each time a listing is posted.

Once the association has been made, you may also want to use either the stock photo, stock image, or both. Select those options and save. If you decide that this item is no longer appropriate and would like to remove it from the association, just click the Remove link.

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