How To

Yahoo Gemini

Note: We are currently experiencing limitations when synchronizing from Gemini Into ChannelAdvisor which may cause new keywords and ads to remain untracked if created directly on the Gemini provider.  To avoid these errors, keyword and ad creation should be handled in ChannelAdvisor directly.


ChannelAdvisor is proud to be the first e-commerce solution provider to offer advertisers the ability to create and manage mobile search and native ad campaigns on Yahoo Gemini. By integrating the ChannelAdvisor Digital Marketing platform with Yahoo Gemini, Yahoo's unified marketplace for mobile search and native advertising, retailers can seamlessly reach mobile audiences directly from the user interface. As advertising channels have become more segmented and crowded, implementing this kind of cross-channel promotion is a necessity for retailers who need to reach consumers on every device type. 

Development efforts on Yahoo Gemini are still in progress, but once they are complete, all Yahoo Mobile Search Traffic will be served through Yahoo Gemini. In order to appear on Yahoo Mobile Search, you must move your search ads to Yahoo Gemini.

Please note: at this time, Yahoo Gemini Mobile Search Ads are only supported for US markets.

Download our "Autumn Release 2014. Social and Mobile Commerce. Enabled." content kit:

Prerequisites


You should be familiar with the following topics before continuing:

Tasks to Complete


If you have already set up paid search campaigns with other providers following the Getting Started Guide for Paid Search, the process for setting up search ads for Yahoo Gemini should feel familiar to you. Follow the steps in the guide, and be careful to select Yahoo Gemini as the provider where prompted.

There are a few details to point out in the process of creating Yahoo Gemini Search Ads, as outlined below. 

  1. Provider Setup
  2. Create and Manage Campaigns
  3. Monitor Budget & Track Performance
     
Provider Setup

To begin managing your Yahoo Gemini account via ChannelAdvisor, you will need to enter specific access information for the account. If you do not already have an account with Yahoo, you may sign up through the following link: Yahoo Gemini

In ChannelAdvisor, navigate to Digital Marketing > Account Settings > Provider Accounts, and click New Account. Complete all of the information for your account, and click Save . The information will be validated, and if you mistype the password, you will be prompted to re-enter.

For more detailed information regarding the information needed to set up your Yahoo Gemini account in ChannelAdvisor, please refer to our Setting Up Provider Accounts page.
 

Create and Manage Search Ad Campaigns

Use Actionable Reporting to manage your Yahoo Gemini Search Ads campaigns, by going to Digital Marketing > Marketing Management > Actionable Reporting in ChannelAdvisor Complete.

New campaign elements can be created easily: First click Add New Campaign, but remember to select Yahoo Gemini from the list of campaign elements that appears in the drop-down menu. Then, follow these instructions for creating those campaign elements: Manage Your Campaigns.

Please keep the following in mind when creating elements of your Yahoo Gemini Search Ad campaigns:

  • Campaigns - In the dialog box that appears when you create a new Yahoo Gemini campaign, one of the settings to select is your Advertising Objective. You have two options to select from.
    • Drive traffic to your site: This option can be utilized for both Mobile Search Ads and Native Ads. This is driven on a CPC model (cost per click), and should be selected if you are running Search Ads only, or want to focus on clicks or conversions as a performance metric.
    • Raise brand awareness: This option can only be used if you are running Native Ads through Yahoo Gemini. It is driven on a CPM model (cost per thousand impressions), and should be selected if you want to focus on getting more people to see your ads (i.e. increase brand awareness). Please note, Yahoo Gemini Native Ads are not available through ChannelAdvisor at this time, but please stay tuned for updates.
       
  • Ad Groups
    • Yahoo Gemini requires start and end dates at the Ad Group level. 
    • On the Create a New Ad Group page, select the applicable Provider (Yahoo! Gemini), Provider Account, and Campaign for the Ad Group.
    • Required fields for Start Date and End Date will appear. Click into each field to type the dates in yyyy/mm/dd format, or use the calendar to select dates.
       
  • Ads 
    • Mobile Search Ads: The following number of characters will show for mobile search ads: 
      • Ad Title: 50 characters
      • Ad Description: 150 characters
      • Company Name: 35 characters
      • Display URL: 35 characters
      • Destination URL: 1024 characters
      •  
  • Keywords - Keywords for Yahoo Gemini ads only apply to Mobile Search Ads. (Native ads use audience targeting instead of keywords.)
     
  • Negative Keywords - Negative Keywords can be used for Yahoo Gemini Mobile Search Ads. 
     

Monitor Budget & Track Performance

One of the keys to a successful paid search campaign is to always look for ways to optimize your results, and your Yahoo Gemini campaigns are no exception. Paid search is an ever-evolving industry and it is imperative that your campaign evolves with this change.  

ChannelAdvisor offers several tools and reporting features to help monitor your budget, and track the performance of your Yahoo Gemini campaigns:

  • Actionable Reporting
    • The tabs of Actionable Reporting (found at Digital Marketing > Marketing Management > Actionable Reporting) allow you to monitor the performance of your Yahoo Gemini campaigns, and take action to make timely changes to your campaigns. 
    • For detailed instructions on how to use Actionable Reporting, please see our Using Digital Marketing Actionable Reporting page.
  • Digital Marketing Dashboard
    • The various widgets of the Digital Marketing Dashboard (found at Digital Marketing > Dashboards > Digital Marketing Dashboard) include performance data from your Yahoo Gemini campaigns. Use these widgets to quickly track the performance of your campaigns at a glance.
    • For detailed instructions on using Dashboard widgets, please see our Using Dashboards to Analyze Data page.  

Note: We are currently experiencing limitations when synchronizing from Gemini Into ChannelAdvisor which may cause new keywords and ads to remain untracked if created directly on the Gemini provider.  To avoid these errors, keyword and ad creation should be handled in ChannelAdvisor directly.


ChannelAdvisor is proud to be the first e-commerce solution provider to offer advertisers the ability to create and manage mobile search and native ad campaigns on Yahoo Gemini. By integrating the ChannelAdvisor Digital Marketing platform with Yahoo Gemini, Yahoo's unified marketplace for mobile search and native advertising, retailers can seamlessly reach mobile audiences directly from the user interface. As advertising channels have become more segmented and crowded, implementing this kind of cross-channel promotion is a necessity for retailers who need to reach consumers on every device type. 

Development efforts on Yahoo Gemini are still in progress, but once they are complete, all Yahoo Mobile Search Traffic will be served through Yahoo Gemini. In order to appear on Yahoo Mobile Search, you must move your search ads to Yahoo Gemini.

Please note: at this time, Yahoo Gemini Mobile Search Ads are only supported for US markets.

Download our "Autumn Release 2014. Social and Mobile Commerce. Enabled." content kit:

Prerequisites


You should be familiar with the following topics before continuing:

Tasks to Complete


If you have already set up paid search campaigns with other providers following the Getting Started Guide for Paid Search, the process for setting up search ads for Yahoo Gemini should feel familiar to you. Follow the steps in the guide, and be careful to select Yahoo Gemini as the provider where prompted.

There are a few details to point out in the process of creating Yahoo Gemini Search Ads, as outlined below. 

  1. Provider Setup
  2. Create and Manage Campaigns
  3. Monitor Budget & Track Performance
     
Provider Setup

To begin managing your Yahoo Gemini account via ChannelAdvisor, you will need to enter specific access information for the account. If you do not already have an account with Yahoo, you may sign up through the following link: Yahoo Gemini

In ChannelAdvisor, navigate to Digital Marketing > Account Settings > Provider Accounts, and click New Account. Complete all of the information for your account, and click Save . The information will be validated, and if you mistype the password, you will be prompted to re-enter.

For more detailed information regarding the information needed to set up your Yahoo Gemini account in ChannelAdvisor, please refer to our Setting Up Provider Accounts page.
 

Create and Manage Search Ad Campaigns

Use Actionable Reporting to manage your Yahoo Gemini Search Ads campaigns, by going to Digital Marketing > Marketing Management > Actionable Reporting in ChannelAdvisor Complete.

New campaign elements can be created easily: First click Add New Campaign, but remember to select Yahoo Gemini from the list of campaign elements that appears in the drop-down menu. Then, follow these instructions for creating those campaign elements: Manage Your Campaigns.

Please keep the following in mind when creating elements of your Yahoo Gemini Search Ad campaigns:

  • Campaigns - In the dialog box that appears when you create a new Yahoo Gemini campaign, one of the settings to select is your Advertising Objective. You have two options to select from.
    • Drive traffic to your site: This option can be utilized for both Mobile Search Ads and Native Ads. This is driven on a CPC model (cost per click), and should be selected if you are running Search Ads only, or want to focus on clicks or conversions as a performance metric.
    • Raise brand awareness: This option can only be used if you are running Native Ads through Yahoo Gemini. It is driven on a CPM model (cost per thousand impressions), and should be selected if you want to focus on getting more people to see your ads (i.e. increase brand awareness). Please note, Yahoo Gemini Native Ads are not available through ChannelAdvisor at this time, but please stay tuned for updates.
       
  • Ad Groups
    • Yahoo Gemini requires start and end dates at the Ad Group level. 
    • On the Create a New Ad Group page, select the applicable Provider (Yahoo! Gemini), Provider Account, and Campaign for the Ad Group.
    • Required fields for Start Date and End Date will appear. Click into each field to type the dates in yyyy/mm/dd format, or use the calendar to select dates.
       
  • Ads 
    • Mobile Search Ads: The following number of characters will show for mobile search ads: 
      • Ad Title: 50 characters
      • Ad Description: 150 characters
      • Company Name: 35 characters
      • Display URL: 35 characters
      • Destination URL: 1024 characters
      •  
  • Keywords - Keywords for Yahoo Gemini ads only apply to Mobile Search Ads. (Native ads use audience targeting instead of keywords.)
     
  • Negative Keywords - Negative Keywords can be used for Yahoo Gemini Mobile Search Ads. 
     

Monitor Budget & Track Performance

One of the keys to a successful paid search campaign is to always look for ways to optimize your results, and your Yahoo Gemini campaigns are no exception. Paid search is an ever-evolving industry and it is imperative that your campaign evolves with this change.  

ChannelAdvisor offers several tools and reporting features to help monitor your budget, and track the performance of your Yahoo Gemini campaigns:

  • Actionable Reporting
    • The tabs of Actionable Reporting (found at Digital Marketing > Marketing Management > Actionable Reporting) allow you to monitor the performance of your Yahoo Gemini campaigns, and take action to make timely changes to your campaigns. 
    • For detailed instructions on how to use Actionable Reporting, please see our Using Digital Marketing Actionable Reporting page.
  • Digital Marketing Dashboard
    • The various widgets of the Digital Marketing Dashboard (found at Digital Marketing > Dashboards > Digital Marketing Dashboard) include performance data from your Yahoo Gemini campaigns. Use these widgets to quickly track the performance of your campaigns at a glance.
    • For detailed instructions on using Dashboard widgets, please see our Using Dashboards to Analyze Data page.  
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