Quick Tips

 

We at ChannelAdvisor pride ourselves at being experts of the world of ecommerce, and we want to share our knowledge with you!  So we asked some of our top product experts, "What's one piece of advice you'd give a new customer?"

Review the table below for our favorites.

Tip

Example

Expert

Taking the time to learn the software is an integral part of getting started with ChannelAdvisor. Everyone wants to get up and running as soon as possible, but the more time you put in to understanding the ins and outs of the software, the better your experience will be when you are up and running!And you can start learning right here on the Strategy and Support Center! To get started, use the links in the left-hand navigation menu, or take a look at our Video Library.Katie S,
Customer Success 
Be sure to check for updated item specifics when creating new listings. eBay is changing and updating these all the time so avoid a hassle later and make sure you are using the correct, item-specific name.Check out this page for more information about eBay item specifics:
https://ssc.ChannelAdvisor.com/howto/working-ebay-item-specifics
Rod J,
Customer Success 
When it comes to images, bigger isn't always better! eBay limits the maximum image size to 1600px so anything larger than this will be resized to a smaller image after it's sent to eBay.It is best to limit your eBay marketplace images to 1600x1600px and save them as a .jpg with 80-90% compression. At this compression rate, images will be significantly smaller in file size with minimal, if any, visible changes in quality. Using this technique will help speed up uploads and updates as well as reduce storage usage.Rafal S,
Customer Success 
After your launch don't forget to track your progress by analyzing data via your ChannelAdvisor Dashboard! Monitor a variety of aspects of your business by choosing "widgets" and customizing date ranges to fit your reporting needs. Schedule reports to be sent directly to you or view them at first glance each time you access your account - the choice is yours. ChannelAdvisor offers 3 Dashboards to help you analyze your data: Account Dashboard, Digital Marketing Dashboard, and Marketplaces Dashboard. Each offers a variety of widgets and reports to help you gain insight to your business performance; to name a few: GMV Summary by Channel, Top Selling Products, Transactional Channel Summary...up to 28 different widgets to choose from, and all customizable by date.  To learn more, visit this page on the Strategy and Support Center: https://ssc.ChannelAdvisor.com/howto/using-dashboards-analyze-dataNicole N,
Customer Success 
Repricer  is a great tool and is often thought of as a way to stay competitive by lowering your price point to compete with others. But did you know, Repricer has another very powerful feature: the ability to RAISE your price based on the rule you set. This can be achieved by simply raising your 'Ideal Price'. As the Repricer works, it now has a way to INCREASE your price if the competition goes up. You may find that you've been underselling your products, and that you can still beat your competition and increase your margin. This is a win-win! For instance: you have competitively priced your products based on your cost, but you've never really looked at your competition. Using Repricer Preview, you may find that everyone prices their brushes $3-$4 above your current price. By setting Repricer 'Ideal Price' to a value beyond you competition, your rule will still work to keep you competitive, but you may set it to beat them by $0.05. If we're talking about a $5 brush, you may have just increased your margin by more than 50%!

Alex J,
Customer Success 

Make it easier for buyers to find your eBay listing by adding item specifics. When you use eBay's default item specifics, potential buyers can filter based on that data using the search results. To start, use this link to find out the item specifics for each eBay category that you're selling on:  http://ssc.ChannelAdvisor.com/support/faqs/how-can-i-find-item-specifics-ebay-category

I'd also recommend using our Automatic Matching feature to easily send item specific information to eBay, and you can read more about that here:  http://ssc.ChannelAdvisor.com/howto/using-automatic-matching-ebay-item-specifics  
For example: if you are selling a watch, adding information for item specifics such as 'Band Material', 'Movement', 'Display', 'Gender', 'Features' and 'Style' can help your listing stand out. Additionally, if your watch has a 'Band Material' of Leather, a buyer narrowing down the search results will be able to find your listing when filtering by Band Material : Leather.

Angela H,
Customer Support

Update Bid Rules! Bid Rules can be a very powerful and helpful tool but only if the data that makes up the bid rule is accurate. Over time the triggers and ERS target will change dramatically from when you initially set up the rule. Make sure that the bid rule reflects the current performance of your campaigns. Be sure to update them from time to time especially if you are seasonal! For example: if your bid rule has a ERS target of 30% and your current ERS is 25%, the bid rule will stop working in your favor as the target is no longer valid. Be sure to update the ERS to 20% to slowly bring down the ERS without slashing the bids that aren't yet performing at the target ERS.

Amber H,
Customer Success 

Continued management of your listing errors is crucial for success on eBay. Unlike other marketplaces, eBay errors won't disappear on their own even if you've already resolved the issue. If an item has a listing error, ChannelAdvisor won't try to post the item again via the schedule until the listing error is manually deleted. If you've fixed all the items that were affected by a specific error, the quickest way to delete the errors would be from the "Errors" tab. Our schedule will then try to post those items again. Please also keep in mind that if you try to use "Post Now" with an item, you can force our system to list the item even if the listing error hasn't yet been deleted. For more information on using our Listing Errors view, please see this article:  https://ssc.ChannelAdvisor.com/howto/errored-listings

Angela H,
Customer Support 

As often as possible, you will want to perform a full inventory export and safely store the file. We recommend performing this action weekly. This will give you piece of mind to know that your inventory data is always backed up. If there is a situation where inventory data is incorrectly altered, you can always go to the backup file to restore the data.

James G,
Customer Support 

Remember, you can edit your existing eBay Ad rather than creating a new, duplicate one. For example: if you have Ad ID 455678 and you want to change the eBay category it's assigned to, you can edit the category (through the UI or a spreadsheet) by maintaining the Ad ID 455678. This process makes the change you want and prevents you from creating duplicate Ads. Staci S,
Customer Success 
Test! Test!! TEST!!! the Repricer before making it live! You want to make sure your Repricer rules are working exactly the way you expect before they ever show up live on an Amazon listing. Use the rule Preview, check in the  AmzRepricerAutoPrice  field, or review the Repricer Activity page to check out your new prices. Nicki A,
Customer Success 
Simplify your eBay ad template for mobile users! Many eBay sellers believe having a flashy ad template with scrolling logos and other interactive functionality is important on eBay - and at one time, that may have been true. However, times have changed, and more buyers are picking up mobile devices to make their purchases. Flashy, html- and java-heavy ad templates can force users to scroll horizontally to view the description of the item, which they do not want to do when they are on the go. They simply want to see the product details quickly, as they are on the go. Research firm eMarketer has indicated that mobile commerce jumped over 50% from 2012 from 2013, and that trend is certainly expected to continue. Don't let a flashy ad template make you lose those mobile sales! An ad template with a logo and product details (description) in plain text is really all you need. Format simply by using the <br> html tag for line breaks. Jillian K,
Customer Success 
Take advantage of promos and sales on the marketplaces you're listing on. Smaller marketplaces like Rakuten and Newegg tend to perform better when you're offering competitive pricing. These marketplaces do a great job of marketing these promotions as well. We've seen that customers that offer a few promos a month perform better overall on these smaller, emerging marketplaces. This is ideal if you have deep quantities on items and can afford to offer deep discounts to liquidate on a few choice SKUs. For example: Rakuten recently ran a super sale in March in which sellers saw a large increase in sales. The marketplace advertised the sale on YouTube, Bing and Yahoo and expected to see a 50% increase in site traffic. If you participated in this sale your items were tagged with a Super Sale badge. In order to participate, items needed to include free shipping and a minimum of 10% off current prices for tech categories and 20% off current prices for other categories. Participating in sales like this will certainly improve the traffic you see on smaller marketplaces. Ann B,
Account Management 
A tip about Listing Errors: Because Amazon requests a large amount of data for items, it is not uncommon to receive multiple errors for one product. When trying to solve Amazon errors, look at the errors that are suppressed due to missing "required" data first. Then move on to less serious errors or suggestions that would simply optimize your listing rather than keep it from listing. For example: SKU 1234 is suppressed and not listed because ASIN or UPC is missing. SKU 5678 is missing feature bullet points, but listed on Amazon. Fix SKU 1234 first because it is not listed on Amazon. While feature bullet points are helpful and create confidence in what the buyer is purchasing, SKU 5678 is listed on Amazon and available for purchase. Elizabeth H,
Customer Success 
A well-thought-out plan can save you time in the long run. Set up processes and stick to them. Documenting these processes can also be beneficial as your business grows and changes. It's okay to re-evaluate in the future for efficiency, but don't sacrifice quality for speed. Consistency breeds success. For example: Start with where you want to be or what you want to do. A goal is key. Once you know your goal, work backwards to determine the best course of action. This could be something as simple as addressing errors. The goal is to resolve as many as possible. Start with the error that has the most affected items. If that error is one you don't readily know the solution to, move to the next largest - keep doing this until you find one you can solve relatively quickly. This is a good way to get instant gratification and resolve errors in a process-oriented fashion. Alex J,
Customer Success 
Choosing the correct category for your products on a marketplace gives you access to item specific data that is representative for your product and helps you in the search results!
Focusing on choosing a category that accurately represents the product that you are selling can help to promote that product on marketplaces, especially emerging ones.
For example: If you are selling a women's watch, make sure that you are not in a generic "Jewelry" category on the marketplace. Make it specific. This will help the marketplace to index your product in searches, and help buyers to locate it! Alison H,
Customer Success 
Search terms! Search terms! Search terms!
While not an easy undertaking, take the time and effort involved to create meaningful search terms for your products on your Marketplaces efforts. This helps potential buyers find your products and distinguishes you from your competition, especially on Amazon and Rakuten. Remember to be mindful of each Marketplace's individual requirements (250 total characters on Amazon, comma-separated in 50-character increments; 250-characters maximum, pipe-delimited in 40-character increments for Rakuten, etc.).
Think like a potential buyer would, and use meaningful words and phrases a potential buyer would use when they use the search functionality on these Marketplaces. While this may be time-consuming to begin with, this pays off in spades if executed meaningfully and correctly. Don't use brands in your search terms as these are already accounted for with search, and make every word count.
For example: You sell brand-name athletic footwear, specifically a Nike tennis shoe that comes in a variety of colors. You would want your search terms to be "athletic leather tennis shoe red", where, not only does each individual word come into play, but each phrase you use is a factor as well, such as "leather tennis shoe" and "leather shoe", or even "red shoe". Again, think like your potential customers. Gary B,
Customer Success 
Ideally, you should build your ChannelAdvisor inventory so that it is useful for all marketplaces even if you are only working on one or two marketplaces at the moment. For example, think about your images. eBay only requires a minimum of 500 pixels for images (on the longest side), but Amazon requires 1000 pixels minumum so it is best to go ahead and use images that would meet the maximum requirement just in case you choose to expand to other marketplaces later. Susan R,
Customer Success 
Make sure you are maximizing both of the two available schedules styles for fixed price lisitngs on eBay.  30 Day  and  GTC  are only equal in the fees they charge. For example: Items that convert (sell) well and regularly should use GTC, while items that do not convert (sell) well should be on a 30 Day schedule. Todd G,
Customer Success 
Need help creating a structure for your paid search campaigns? Use your website as a guide! For example: You can create campaigns based on the main navigation from your website. Ad groups could be the subcategories within the navigation. Keywords could be the words that are on the category level page. Renee M,
Customer Success 
Make SKU names meaningful. When it comes to data management, consistency can be key to an organized and streamlined operation for the future. SKU naming conventions can be an area that is loosely controlled in organizations and sometimes make inventory management harder. Create a system when naming SKUs and include some standardized rules that allow your SKU to provide you valuable information, without requiring knowing other details like title or image. For example, STR-1234-RED-XL could be a naming convention where STR equals the manufacturer, 1234 is the model or product number, RED is the color and XL is the size. Rachel M,
Marketing 
Selling on eBay? Read your titles aloud. If a retail sales person presented you a product using your title, how would you react? Don't just load your titles with keywords; tell a great story that sets you apart from your competition and is welcoming to buyers. Use your item specifics to pass eBay those keywords. For instance, using "Nissan Titan 6.5ft 2004-2014" in the title "Gator Tri-Fold Tonneau Cover Nissan Titan 6.5ft 2004-2014 w/o Utili-Trac System" is wasting keywords since the make and model are included in the fitment/item specifics. A better title would be, "Gator Tri-Fold Tonneau truck bed cover, without Utili-Trac System". This captures buyers looking for a "truck bed cover" and are not aware of common terms "Tonneau" or "Tri-Fold". Selma P,
Product Management 
Don't pay for traffic that doesn't convert! Make sure that you are checking  Negative Keyword Suggestions   at least weekly. That way you can weed out words that cost you for clicks that don't lead to sales. For example: You are a sporting goods retailer, but you don't sell children's items. However, your ads are triggering when people search for "Children's Golf Clubs." With ChannelAdvisor Negative Keyword Suggestions, you could add words like "Children's", "Child's", "Kid's" so that you don't pay for clicks that won't lead to sales.  LoriAnne O,
Product Management 
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