Research Triangle Park, NC – June 7, 2012 – ChannelAdvisor, a global e-commerce software provider that helps retailers be seen and sell more across online channels, today announced that CEO Scot Wingo will host a complimentary webinar for online retailers titled The Social Scene: Drive Traffic through Pinterest, Facebook & More on Thursday, June 14, 2012 at 11:00 a.m. EDT; 4:00 p.m. BST. The webinar will focus on the importance of driving website traffic through social commerce to build brand loyalty and increase online sales. 

 

During this webinar, Wingo will discuss five strategies for online retailers to leverage Pinterest, including:

 

• Researching existing Pinterest activity 

• Embracing a Pinterest presence

• Integrating Pinterest with websites and other social media efforts

• Accelerating  Pinterest activity

• Leveraging Pinterest for market research

“Social commerce is a major trend that is helping drive e-commerce acceleration,” said Wingo. “Pinterest is the fastest growing social site that allows consumers to share and curate information online. Retailers have a tremendous opportunity to build their brands and win new customers through product images posted on Pinterest, and learning how to capitalize on this social opportunity gives retailers a competitive advantage in the industry.”

 

Wingo will also educate webinar attendees on the tremendous potential of Facebook as a channel to increase engagement and awareness of select products to loyal fans. 

 

Register now for The Social Scene: Drive Traffic through Pinterest, Facebook & More by visiting www.ChannelAdvisor.com/upcoming-webinars.

There will be a live Q&A session following the webinar.  Attendees may submit questions in advance by emailing them to marketing@ChannelAdvisor.com or tweeting them to twitter.com/ChannelAdvisor using #SocialCommerce.

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About ChannelAdvisor

ChannelAdvisor is a global e-commerce platform provider that helps retailers be seen and sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly.  In 2011, ChannelAdvisor managed more than $3 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Dell, Brookstone, Under Armour and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit www.ChannelAdvisor.com.