ChannelAdvisor CEO Scot Wingo to Speak at IRCE 2012 Addressing Social Media Site Pinterest for Retailers
Research Triangle Park, NC – May 3, 2012 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to be seen and sell more across online channels, announced today that CEO Scot Wingo will present at the 2012 Internet Retailer Conference and Exhibition taking place on June 5-8, 2012 at McCormick Place West in Chicago. Wingo will present a session titled Interest in Pinterest: How the social site drives retail traffic with Brian Kalma, chief experience officer at Gemvara.com on Thursday, June 7 at 4:15 p.m. CDT.
“Pinterest is the fastest growing social site to date, and with more than18 million unique visitors in March, there is great potential for online retailers to increase their page views and conversions with pins and boards,” said Wingo. “There are a number of retailers that are already engaging consumers with their pins, attracting more and more followers each day. This engagement further solidifies the potential of social commerce as an important and profitable channel.”
Together, Kalma and Wingo will present a dynamic session, sharing with attendees the do’s and don’ts of Pinterest success. Offering retailers actionable items to improve their social presence immediately, Wingo will discuss steps for retailers to engage consumers through Pinterest, touching on topics that include:
• Brand promotion on Pinterest
• Integrating Pinterest with e-commerce sites
• Successful retailer promotions on Pinterest
• Conducting market research on Pinterest
ChannelAdvisor powers more than 3,000 retailers globally, including some of the largest, most successful retail brands such as Dell, Under Armour, Staples, Victoria’s Secret, Crocs, Jos. A. Bank, Urban Outfitters and more.
To learn more about ChannelAdvisor’s e-commerce platform, including its social commerce solution—Facebook Campaigns—visit www.ChannelAdvisor.com/solutions or register for the 2012 Spring Release webinar series.
For more information about IRCE 2012 or to register for the conference, please visit http://irce.internetretailer.com/2012/.
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ChannelAdvisor is a global e-commerce platform provider that helps retailers be seen and sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2011, ChannelAdvisor managed more than $3 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Dell, Brookstone, Under Armour and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit www.ChannelAdvisor.com.
Page last updated: Thu, 05/03/2012 - 09:33