Collection of blogs and webinars aim to help online sellers during each phase of Google Shopping transition

Research Triangle Park, N.C. – July 9, 2012—ChannelAdvisor, a global e-commerce software provider that helps retailers be seen and sell more across online channels, announced today The Retailer’s Roadmap to Google Shopping Success program to educate retailers on the proper steps needed to smoothly transition to Google Shopping. This educational collection of blog posts and webinars will keep retailers up-to-date on the important news and noteworthy dates that are critical for Google Shopping success.

“Google Shopping is going to create a substantial shift in the e-commerce ecosystem and will have the biggest impact on retailers since Google launched AdWords,” said ChannelAdvisor CEO Scot Wingo. “As information about Google Shopping unfolds, it’s crucial for retailers to know how the workings of this new advertising format will affect their businesses. Our goal with this program is to offer retailers high-level strategies for success and guidance through every step of the transition so they continue to see positive results from their Google advertisements.”

The Retailer’s Roadmap to Google Shopping Success program will include regular updates on the CSE Strategies blog, announcing the latest news and information from the ChannelAdvisor community. Retailers can subscribe to this blog by visiting http://www.csestrategies.com/. There are a number of current posts that retailers can review, including:

• Google turns off Google Product Search in One Box

• First Look at the complete Google Shopping/Product Listing Ads experience

• FAQs: Common questions with answers from ChannelAdvisor and Google

This program will officially start with a webinar titled “Preparing Your Business for Google Shopping—Get Started Today!” that will take place on two separate occasions, first on Wednesday, July 11, 2012 and second on Wednesday, July 18, 2012, both at 2:00 p.m. EDT. This webinar is dedicated to retailers that are new to Google Shopping and want to gain an understanding of the Google Shopping basics and timeline. 

Following the introductory webinar, ChannelAdvisor will kick off its inaugural “Tuesday 20 Webinar Series,” a 20-minute webinar series that occurs on Tuesdays and covers hot-button topics in e-commerce.  The “Tuesday 20: Google Shopping Webinar Series” will take place every Tuesday from July 24, 2012 through August 28, 2012 at 2:00 p.m. EDT. Each week, retailers will hear from ChannelAdvisor experts about key Google Shopping topics with 10 minutes of updates and 10 minutes for questions and answers. The “Tuesday 20: Google Shopping Webinar Series” schedule and topics are as follows:

• July 24 - Understanding Google Shopping

• July 31 - Effectively Managing Your Google Feed

• August 7 - Optimizing Your Feed Content for Google Shopping

• August 14 - Targets and Promotions

• August 21 - Bidding and Negative Keywords

• August 28 - Review and Looking Forward

As a trusted solution provider and e-commerce pioneer, ChannelAdvisor is dedicated to its charge of helping retailers connect to new sources of demand across all online channels around the world. E-commerce is an ever-changing and fast-growing industry, where retailers can easily get bogged down in the process and requirement changes. Launching this instructive program will calm the chaos surrounding the on-going Google Shopping transition, helping retailers with each step of the experience.

Retailers can register for the “Preparing Your Business for Google Shopping—Get Started Today!” webinar by visiting, http://ar.gy/PrepareforGoogleShopping.

To register for the “Tuesday 20: Google Shopping Webinar Series,” please visit http://ar.gy/Tuesday20GoogleShopping.

There will be live Q&A sessions following all webinars.  Attendees may submit questions in advance by emailing them to marketing@ChannelAdvisor.com or tweeting them to twitter.com/ChannelAdvisor or using #GoogleShopping hashtag. 

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About ChannelAdvisor

ChannelAdvisor is a global e-commerce platform provider that helps retailers be seen and sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly.  In 2011, ChannelAdvisor managed more than $3 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Dell, Brookstone, Under Armour and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit www.ChannelAdvisor.com.