Paid Search is a non-intrusive form of online marketing that connects Marketers and Search Engine users at the precise moment that the user is seeking information. This core component of Paid Search is why this Channel has some of the highest ROI available through online Channels. The most difficult part of Paid Search is effectively balancing all of the data and tools available to achieve or exceed an advertisers' goals.
Since ecommerce is quickly changing following these helpful pages for frequent updates.
|AdWords Editor Shortcuts.pdf ||375.95 KB|