Strategy

Comparison Shopping Strategy at ChannelAdvisor

Comparison Shopping is a valuable channel for many merchants, but one that is often misunderstood. This section offers guidance and best practices for all merchants, including those that are already utilizing the channel. If you are new to sending shopping and flex feeds please review the Shopping and Flex Feeds page first for an introduction to this component of ChannelAdvisor Digital Marketing, then come back for in depth coverage.

Visit ChannelAdvisor's CSE Strategies Blog for additional strategic recommendations.

 

Prerequisites


The following topics should be reviewed before completing this task

 

Strategy


The links below provide details on some important feed enhancement topics.

  • Comparison Shopping Titles and Descriptions – Do's and don'ts for creating product titles and descriptions for your CSE feeds. Many consumers use search as their primary discovery method so working to create relevant content is key.
  • Comparison Shopping Product Page Matching – Just because you populate the MPN field in the feed doesn't mean you are maximizing visibility. Depending on the category and site, you may need to do some leg work.
  • Google Test Feed – The Test Data Feed Option allows you to debug your data feed by uploading it to the Google Merchant Center, without making these items available in the Product Search results. With a Test Data Feed, you can upload your data feed in order to check and fix feed errors as many times as you want.

 

Reference


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