Strategy

Dynamic Keyword Insertion

Dynamic Keyword Insertion (DKI) customizes your ads based on the keywords in your account without having to script separate ads for each and every keyword. The use of this tag will display one of your keywords that matches a customer's search query within your ad. If a keyword exceeds the character limit, the default text is used in the ad. Using DKI will typically increase your click through rates because your ads will be more relevant to the query that was performed.

Google Implementation Description Example
{KeyWord:Default Text}Dynamically inserted text will have first letter of each word capitalizedWomen’s Apparel
{Keyword:Default Text}Dynamically inserted text will have first letter of first word capitalizedWomen’s apparel
{keyword:Default Text}Dynamically inserted text will all be lowercasewomen’s apparel
{KEYword:Default Text}Dynamically inserted text will have the first word and the first letter of each additional word will be capitalizedUSA Made Apparel
{KeyWORD:Default Text}Dynamically inserted text will capitalize the first letter of each word and then all capsApparel Made In USA

 

0
Your rating: None
0
Your rating: None