About Comparison Shopping Traffic Fluctuations
Feeds are a valuable channel for many merchants, but one that is often misunderstood. When using feeds you must consider the traffic fluctuations that are impacted by various factors.
The following topics should be reviewed before completing this task
Traffic to your offers on any CSE may increase and decrease without warning. Changes you make to promotions and pricing can certainly result in traffic changes, as can general seasonality, but you may also see such changes when little or no changes have been made to your feed. Overall, these fluctuations are generally tied to one or more of the following:
If your campaign experiences a drastic increase or decrease in traffic, it may help to look at your offer level data to determine if the change was to a single offer or relatively small set of offers versus a change that affected most or all of your offers. If most/all offers were affected, there may have been a feed or feed processing issue, or the overall traffic acquisition strategy for your product type may have changed at that engine. If the traffic change was an increase and came to one or few offers, a promotion or feature on the engine or a network partner site probably occurred. If this is the case and an increase to orders that somewhat reflects the increase in traffic did not occur, you should try communicating with the engine about the increase. In many cases, the engine will not issue a credit for the poor quality traffic unless you are using their order tracking pixel technology so they can see for themselves that the traffic spike did not result in conversions.