Strategy

Managing ROI/Performance

 

Once your Comparison Shopping Engine campaigns are up and running, you'll quickly want to start evaluating your results. It is important not only to regularly measure your performance, but also to understand how the different metrics relate to each other as well as what options you have to improve your campaign performance.

Prerequisites


The following topics should be reviewed before completing this task

Metrics


 

Use these two reporting tools to measure the performance of your Comparison Shopping Engine campaigns.

0
Your rating: None
0
Your rating: None