Strategy

Digital Marketing Strategy at ChannelAdvisor

If you manage each of your marketing programs separately, you don’t have the intelligent analytics to see how buyers are moving across channels from conversation to conversion. 

At ChannelAdvisor, retail is at our core - just as your products and brand are at the core of your business. Therefore, we provide you with critical data on the performance of each of your products. This data is delivered with actionable insights for keywords, seasonality, bidding - all under one umbrella - with the flexibility and control to manage it yourself or outsource to our team of experts.

ChannelAdvisor Digital Marketing ensures that your products are front and center on global, local or mobile search engine results pages (SERPs) with paid search, comparison shopping engines and Google Product Listing Ads. Next, using our Flex Feeds technology, advertisers can easily surface potential new customers through affiliate networks and make sure they don’t fall through the cracks with retargeting providers. SKU-level analytics on all of those channels help retailers make performance-based decisions that create conversions. Additionally, once traffic hits your website, we’ll help you improve the buyer experience and optimize the path to conversion. Finally, we insert your products into the conversation on social media as customers discover and discuss products via sites like Pinterest and Facebook.

If you are new to using ChannelAdvisor for your digital marketing needs, please visit Digital Marketing in the How To section of the Strategy and Support Center for an introduction to the process of getting started.

Then, come back to talk strategy:

And don't forget to visit ChannelAdvisor's blog for additional strategic recommendations:

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