Strategy

Need-To-Know Pinterest Features

Pinterest, the digital scrapbook, was only founded in 2010, but as of 2015 was second only to Facebook in providing social referrals to websites . However, those shoppers referred from Pinterest spend twice as much as those coming from Facebook. Plus, they're 10% more likely to make a purchase. A true case of quality over quantity.

For a retailer like yourself, Pinterest should, if not already, be an integral part of your e-commerce strategy. The site's visual nature can help you provide detailed images to buyers, share products and information, draw buyers to your website and ultimately increase sales. It's an ideal fit for brands and retailers looking to boost product visibility and purchases.

And with ChannelAdvisor Digital Marketing, promoting your products on Pinterest is easy. Using our powerful Flex Feeds technology, you can pair your rich product data to existing pins, and drive traffic – and conversions – to your site. Learn more about how to get started promoting products on Pinterest with ChannelAdvisor .

Because of its relatively young age, Pinterest is still expanding at a considerable rate. As Pinterest continues its rapid growth, more consumers will continue to trust the network to recommend quality products. This social channel is an ideal match for online retailers.

Below are three innovative Pinterest features to have on your radar.
 

Price Notifications

Price notifications are a recent practical addition to the social network. Users who pin a Rich Pin – pins that are available to business accounts and include extra information like a title, price and availability – that is later reduced in price will receive a notification alerting them to the price drop. This is a unique way to notify shoppers about price changes and to interact with potential customers. Because both Rich Pins and Pinterest business accounts are free of charge, we strongly recommend trying them out.
 

Promoted Pins

Currently a reservation-only program for US-based businesses, Promoted Pins are Pinterest’s foray into advertising. Retailers can promote specific pins to targeted audiences so that they show up in relevant search results and in users’ home feeds. You’ll be charged when people click through to your site.

Pinterest has been testing the program in beta, and the company reports that advertisers experienced about a 30% increase in earned media from their Promoted Pins campaigns.
 

Buy Button

Pinterest is following in the footsteps of Facebook and Twitter by adding a Buy button, which allows users to order and pay for products without leaving the social network’s website or app. Essentially, it’s a tool to reduce the steps in a consumer’s path to purchase.

Even though Pinterest is entering the social commerce game late, it has an advantage over Facebook and Twitter because its users are already coming to the site for product ideas and inspiration. When the act of pinning occurs, people are signaling some interest – if not clear purchase intent.
 

What's Next

Be sure to see how ChannelAdvisor can help you promote your products on Pinterest: Promoting Products with Pinterest Rich Pins .
 

*The majority of this content first appeared on ChannelAdvisor's Blog on March 16, 2015.

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