Amazon Reinstatement Efforts for Suspended Sellers
Amazon has very strict performance and behavior requirements a seller must follow in order to keep good standings with Amazon. If your selling privileges have been removed, they may be eligible for reinstatement by appeal.
Steps for Appealing a Suspension
1: Determine Why you Were Suspended
Read any notices in your Seller Central account under Performance > Performance Notifications. This will help you determine if your suspension was due to poor performance or for a potential violation to their selling Policies and Agreements.
2: Evaluate Your Selling Practices
Review your customer metrics in ChannelAdvisor or Amazon Seller Central and identify those that do not meet the the Amazon performance targets. Evaluate your selling practices for those that may result in buyer dissatisfaction. Review your inventory for items that are in violation of their Policies & Agreements.
Seller Performance Targets
All Amazon sellers should be working toward achieving and maintaining a level of customer service that meets the following seller performance targets:
Amazon selling accounts are commonly suspended or blocked for:
3: Create a Plan of Action
Create a Plan of Action to outline the steps you will take to correct the problem(s) that Amazon identified in the suspension notice or that you identified in Step 2. Providing a precise Plan of Action that effectively addresses the problems improves the chance that your selling privileges will be reinstated.
Important - To have the best chance of success, your plan must address the specific concerns that Amazon has raised in their suspension notice.
As part of your resolution plan, you may need to write an email explaining the issue and what your plan of action is to resolve it. An example reinstated on Amazon letter can be downloaded.
4: Send your Appeal to Amazon
Once you have created your Plan of Action, send it to Seller Performance with your request for reinstatement. You can submit your appeal via your Seller Central account (using the Appeal button in the Performance > Performance Notification screen) or email it to email@example.com.
Step 5: Watch your e-mail for a decision from Amazon
After receiving your Plan of Action, we'll notify you of our decision by e-mail, usually within 48 hours. We review all appeals carefully. However, submission of an appeal does not guarantee reinstatement of your selling privileges.