Strategy

Dealing with Deals

eBay Daily Deals, Sears Deal of the Day, Newegg Shell Shocker Deals – the list goes on and on. Deals are everywhere, and running the right deal to the right audience can be an opportunity to move significant volume of product in a short period of time.
 

3 Good reasons for marketplace deals


  1. Liquidation: If you need to get rid of overstock, have to do a clearance because of the change of the season or similar reasons this it the perfect option.
  2. Seller history: A quick burst of orders can give sellers a nice boost in sales history to help with feedback and popularity on the marketplaces that take these things into account (provided the customers have a good experience!).
  3. Product promotion: Deals offer lots of exposure, and can be an opportunity to promote a specific product or product line.
     

What makes a good deal?


Each marketplace has its own requirements for a deal, but here are a few common guidelines to keep in mind:

  • Best price on the web – Marketplaces have a vetting process by which they research your product to ensure it’s not being sold at a better price on other sites (not only by you, but by any seller).
  • Deep quantity – A deal likely won’t be attractive to a marketplace if there’s not enough stock to make it worthwhile. Some deal sites use “deal potential” – which is the price of the item multiplied by available quantity – to determine if a deal is qualified.
  • Good reviews – Both for the product and the seller.
  • Current/seasonal – These items tend to do well overall.
  • Branded – Well known brands are favored highly for deals. Products with mass appeal also tend to be more attractive than highly niche products.
  • Shipping – Most deals require free shipping.
  • Mass appeal – Most deal sites look for volume opportunity, so be sure to select a product that isn’t too niche. For instance, a bath towel set has much more potential than a welding helmet. Products that have to be installed typically don’t do well in a deal format either.
     

Which marketplaces should you consider for offering deals?


Determining where to offer your deals can also contribute to their success. Below we’ve categorized recommended deal channels with all the details you’ll need to determine which you should pursue.

1. eBay Deals

 

Audience Size: 149 million¹
Benefits: EBay Deals is home to a variety of deal offers, including daily deals — which it calls “Deal Events.” EBay runs many deals each day and has a strong mobile presence. The only shipping requirement is that it’s free.
eBay Daily Deals

 

2. Amazon Deal of the Day

 

Audience Size: 244 million²
Benefits: Amazon’s Gold Box includes many deals of the day, as well as Lightning Deals, Best Deals, Local Deals and more, featuring hand-picked deals with low prices on top products.
Sears Deal of the Day

 

3. Sears Deal Center

 

Audience Size: 15 million unique visitors per month³
Benefits: Consumables tend to do well here, and deals are promoted daily through Sears Deal Heist, as well as Flash Deals, weekly hot deals and many other deals separated by vertical.
Sears Deal of the Day

 

5. Newegg Daily Deal

 

Audience Size: 25 million⁴
Benefits: You’ll find a plethora of deal placements, including daily deals and the popular daily Shell Shocker deals, with most promoted on the home page. Newegg also has a separate site for flash deals called NeweggFlash. Remember Newegg’s younger male demographic when submitting deals.
Newegg Daily Deal
Newegg Daily Deal

 

6. Rakuten.com Shopping

 

Audience Size: 18 million⁵
Benefits: Rakuten.com Shopping is heavily deals-focused, and free shipping is required.
Rakuten.com Shopping Deals

 

1 http://www.ebayinc.com/who_we_are/one_company
2 http://www.amazon.com/b?ie=UTF8&node=3055294011
3 http://www.sears.com/en_us/dap/advertise-with-us.html
4 http://www.newegg.com/Info/FactSheet.aspx
5 http://www.rakuten.com/loc/Rakuten-com-Shopping-FAQ/74147.html

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