Strategy

Social Commerce Strategy at ChannelAdvisor

Retailers understand that social media is no longer just the place where digital conversations begin. Social sites like Pinterest, Wanelo and Polyvore have become valuable tools for online customers looking to get inspired, share favorite products with friends and even make purchases.
 
After you've established and strengthened the foundation of your e-commerce business with good webstore and SEO practices, you're ready to take the next steps in the digital marketing conversation-to-conversion process. The following pages will outline why you should concentrate on building your brand, what it takes to stand out from the crowd and how to ensure that your voice is audible among the growing clamor of today's social media channels:
  1. Building Your Brand
  2. Establishing Your Social Identity
  3. Building Your Social Identity
Check back for additional strategy tips and tricks for making the most out of these social networks.

Then, read on to learn the steps involved in getting started with Social Commerce with ChannelAdvisor by visiting our Social Commerce how-to page on the SSC.

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