Search Engine Optimization Best Practices
From Wikipedia, "Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the 'natural' or un-paid (' organic ' or 'algorithmic') search results . Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search , local search , video search and industry-specific vertical search engines. This gives a website web presence ."
SEO is a crucial and ever-evolving aspect of the quality of a website. Below are some best practices to keep in mind when developing your website and SEO strategies
Keywords are what search engines use to locate the most relevant websites for users. Because of this, determining the most relevant keywords is the most important step to optimizing your site for search. Your keywords will serve as the foundation for all of your SEO strategy. Below are a few things to think about when trying to determine your keywords.
Inbound links or "back links" are links to your site from other sites. The more sites that link to your site the higher your search engine ranking will be. If other sites are referring people to your site, this is a sign of popularity which is a contributing factor for SEO.
Content that is geared to a specific topic and well written is perhaps the most important aspect of SEO. Although you should always have SEO in mind when creating your content, your end user should be your main focus.
Improperly structured URLs can be a major obstacle for a search engines' ability to successfully crawl the content of your online store. Taking the time to optimize your site's URLs can go a long way in helping to avoid many indexing issues pertaining to natural search.
Images have become an increasingly important aspect to SEO since convenient image search capabilities are now offered by most search engines.
A well organized navigation structure helps users easily locate what they are looking for. This is also true for search engines.