Digital Marketing Launch Services

Intended for the aggressive self-starter, our Launch Assistance Service gives you access to a set number of scheduled calls with a Launch Manager and access to email support as you get on your feet. 
A paid service offered by the ChannelAdvisor Launch Team we offer these services:

  • Quick access for the savvy e-commerce marketer who wants to dive in.
  • Pre-arranged scheduled calls for peace of mind. The schedule is below.
  • A dedicated email box for questions regarding your launch.
  • A limited number of phone-based training and assistance calls to help you launch quickly and easily.
  • Access to the wealth of information on the Strategy and Support Center.

With our Launch Plus Services we'll jump start your Launch experience to get you set up properly with hands-on support from our Launch Services team. Launch Plus is intended to give you a strong foundation and understanding of the platform for future growth.
A paid service offered by the ChannelAdvisor Launch Team we offer these services:

  • Proven process to minimize learning curve. The schedule is below.
  • Insight into industry best practices.
  • Hands-on product training from industry experts.
To purchase this service contact  Sales  for more information.

 

Prerequisites

 

 

 Using the "Digital Marketing Launch Assistance Service"?


If you are using the Digital Marketing Launch Assistance Service, please use this time table as a project guide. Note that if inventory is already loaded for other channels, the inventory call will be skipped. The time can be applied if needed to an additional call in the Digital Marketing launch process.

Note: The time lines provided below are simply targets to help you keep your project moving forward in sequential, manageable tasks. As the seller, you can move faster or slower than the recommendations for any of your responsibilities and ultimately determine the speed that your implementation proceeds with based on your ability to complete tasks.

StepSeller TaskChannelAdvisor Task      DetailsTargeted Timeline
TASK - Review Digital Marketing Launch Process Review the information and additional links in this guide for an understanding of the steps required when launching Digital Marketing.Week 0
CALL - Kick-Off CallUpon purchase of the Digital Marketing Launch Assistance Service, you will meet with your Launch Manager to review the timeline and responsibilities of your launch. Topics covered will include
  • Process Overview
  • Key Timelines
  • Paid Search and Shopping providers and requirements
  • Pixels
Week 1
CALL - Upload Inventory

Your Launch Manager will review the following inventory-related tasks:

  • Create a Template or Use the ChannelAdvisor Inventory Upload Spreadsheet
Week 1
TASK - Upload Inventory 

Client completes the following task:

Week 1 
TASK - Non-Google Shopping Feeds  

 Client completes the following tasks related to non-Google shopping feeds:

Week 2 - 3 
TASK - Review Google Shopping  

Client reviews the Google Shopping Getting Started Guide, including videos.

Week 3 
CALL - Google Shopping: Provider Setup, Feed Setup, and Category Mapping

Your Launch Manager will help complete the following tasks related to Google Shopping:

  • Google Feed Setup
  • Provider Setup in Google Merchant Center, including linking the Merchant Center to the Adwords account, General Setup, Naming the Feed, and Shipping.  Refer to the Configuring Google Accounts to Support Product Listing Ads section of the Google Shopping Getting Started Guide.
Your Launch Manager will also review Category Mapping.  
Week 3
TASK - Google Shopping: Category Mapping and Feed Activation 

Client completes the following tasks related to Google Shopping:

Week 3
CALL - Review Errors  

 Your Launch Manager will review the following:

  • Errors in Merchant Center and ChannelAdvisor
 
Week 3 
CALL - Affiliate Marketing/Flex Feeds  

Your Launch Manager will review Flex Feeds: Common Uses and Setup - refer to the Flex Feeds page.

Week 4 
CALL - Social Setup

Your Launch Manager will review Social Setup - refer to the Social page.

Your Launch Manager will also help setup a Social Feed

Week 4
TASK - Review Bid Rules 

Client reviews the Managing Bids page, including videos. 

Week 4 
CALL - Bid Rule Setup and ABM Reports  

Your Launch Manager will review the following:

  • Bid Rules Setup, and will help create an Umbrella Rule for all Ad Groups.
  • Automated Bid Manager (ABM) Bids and Activity Reports - refer to the Managing Bids page.
Week 4 
TASK - Additional Bid Rule Setup  

 Client completes creation of Bid Rules for any remaining providers.

Week 4 
TASK - Paid Search Reporting  

 Client reviews the Paid Search Reporting guides.

Week 5 
CALL - Review Paid Search Reporting  

Your Launch Manager will review the following Paid Search reports:

Week 5 
TASK - Google Shopping Reporting  

Client reviews the Google Shopping Detail Report and Google Shopping Performance Report pages. 

Week 5 
CALL - Review Google Shopping Reporting  

Your Launch Manager will review the following Google Shopping reports and tools:

  • Performance - Performance Reports Per Target and By Product
  • Optimization - answer questions about Bid Rules for Google Shopping.
Week 5 
MILESTONE - Transition 

Once all formal training calls are completed with your Launch Manager, you are ready to continue posting inventory to Digital Marketing independently. The Launch Team will close out your project and the Customer Support team will become the point of contact for questions and error resolution moving forward. 

Week 5

 

 Using the "Digital Marketing Launch Plus Service"?


If you are using the Digital Marketing Launch Plus Service, please use this time table as a project guide. Note that if inventory is already loaded for other channels, the inventory call will be skipped. The time can be applied if needed to an additional call in the Digital Marketing Launch process.

Note: The time lines provided below are simply targets to help you keep your project moving forward in sequential, manageable tasks. As the seller, you can move faster or slower than the recommendations for any of your responsibilities and ultimately determine the speed that your implementation proceeds with based on your ability to complete tasks.

 

StepSeller TaskChannelAdvisor Task      DetailsTargeted Timeline
TASK - Review Feeds Launch Process 

Review the steps in the following guides for an understanding of the steps required in the Digital Marketing launch process:

Week 0
CALL - Kick-Off CallUpon purchase of the Launch Plus Service, you will meet with your Launch Manager to review the timeline and responsibilities of your launch. Week 1
TASK  - Submit Inventory to ChannelAdvisor Client is responsible for sending a sample inventory feed to ChannelAdvisor containing all of the data to be sent to the providerWeek 1
CALL - Inventory Upload  Your Launch Manager will review the Inventory Getting Started Guide with you, and discuss how your inventory will be uploaded into ChannelAdvisor.  Week 1 
TASK  - Upload Inventory   Upon receipt of inventory, your Launch Manager will complete the following tasks:
  • Setup up an inventory upload template
  • Create variations (if applicable)
  • Load inventory into ChannelAdvisor
  • Review inventory
Week 1
TASK - Keyword Build  ChannelAdvisor will gather information based on site and inventory structure, and perform a keyword build.   Week 1 - 2 
TASK - Create Provider Profiles and Feed Templates Your Launch Manager will complete the following tasks:
  • Set up as many as 5 providers using the specifications provided by the Customer
  • Set up as many as 5 feed templates for providers above
  • Complete Reference Field and Category Mappings for feeds above
  • Run preview of feeds, discuss with client, and activate the feeds.
Week 2 - 3
CALL - Review Errors   

Your Launch Manager will review the following:

  • Feed Errors in Provider Account and ChannelAdvisor
Week 3 
TASK - Review Google Shopping  

Client reviews the Google Shopping Getting Started Guide, including videos.

Week 3 
CALL - Google Shopping: Provider Setup, Feed Setup, and Category Mapping

Your Launch Manager will help complete the following tasks related to Google Shopping:

  • Reference Field Mapping 
  • Google Feed Setup
  • Provider Setup in Google Merchant Center, including linking the Merchant Center to the Adwords account, General Setup, Naming the Feed, and Shipping.  
Your Launch Manager will also review Category Mapping.
Week 3
TASK - Google Shopping: Category Mapping and Feed Activation 

Your Launch Manager will complete the following tasks related to Google Shopping:

  • Category Mapping
  • Feed Activation - first, the feed will be previewed, and then approved by client.  Once the feed is approved, it will be activated and submitted to Google by your Launch Manager.
Week 3
CALL - Affiliate Marketing/Flex Feeds

Your Launch Manager will review Flex Feeds: Common Uses and Setup - refer to the Flex Feeds page.

Week 4
CALL - Social Setup

Your Launch Manager will review Social Setup - refer to the Social page.

Your Launch Manager will also help setup a Social Feed.  

Week 4
TASK - Review Bid Rules 

Client reviews the Managing Bids page, including videos. 

Week 4
CALL - Bid Rule Setup and ABM Reports

Your Launch Manager will review the following:

  • Bid Rules Setup, and will help create an Umbrella Rule for all Ad Groups.
  • Automated Bid Manager (ABM) Bids and Activity Reports - refer to the Managing Bids page.
Week 4
TASK - Additional Bid Rule Setup 

Client completes creation of Bid Rules for any remaining providers.

Week 4
TASK - Paid Search Reporting 

Client reviews the Paid Search Reporting guides.

Week 5
CALL - Review Paid Search Reporting

Your Launch Manager will review the following Paid Search reports:

Week 5
TASK - Google Shopping Reporting 

Client reviews the Google Shopping Detail Report and Google Shopping Performance Report pages.

Week 5
CALL - Review Google Shopping Reporting

Your Launch Manager will review the following Google Shopping reports and tools:

  • Performance - Performance Reports Per Target and By Product
  • Optimization - answer questions about Bid Rules for Google Shopping.
Week 5
MILESTONE - Transition 

Once all formal training calls are completed with your Launch Manager, you are ready to continue posting inventory to Digital Marketing independently. The Launch Team will close out your project and the Customer Support team will become the point of contact for questions and error resolution moving forward.

Week 5

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