How To

Suggested Marketplace Category Guide

The list of marketplaces for selling your products is long and such is the list of available categories. Knowing which marketplaces and categories are a good fit for your product portfolio is a key to success. This guide shall provide you with valuable insights.

 

Categories Overview


 

Marketplace Recommended if you sell Requirements Available Categories
Allyouneed
  • Technic & Entertainment
  • Home & Garden
You need to be based in Germany to sell on Allyouneed.
  • Freizeit & Hobby (Hobby)
  • Haus & Garten (Home & Garden)
  • Mode & Accessoires (Fashion & Accessories)
  • Technik & Unterhaltung (Technic & Entertainment)
Amazon US Multiple categories including AutomotiveMany categories require marketplace approval – please check this Amazon Help page for further details.Please take a look at the Amazon Categories Americas overview in our SSC to get a thorough list of all available categories plus requirements.
Azoya
  • Healthcare
  • Beauty
  • Mother & Baby
  • Pharmacy
  • Being able to fulfill directly to customer (B2C e-com)
  • Have an inventory count equal to or greater than 5000 products
  • Have a good selection of brands and products that are popular in China
  • Be able to provide complete product data
  • Being able to fulfill a product order within 2 working days; be able to fulfill over 500 parcels per day
All categories except those for alcohol, furniture, cigarettes
Bluefly Apparel and AccessoriesFashion or lifestyle brand in the designer or contemporary fashion space with a minimum of 50 products and an AUV of roughly $100m+
  • Apparel
  • Accessories
  • Beauty
  • Home
  • Kids
Blutag
  • Clothing
  • Shoes
  • Bags
  • Sunglasses
  • Watches
  • Accessories
  • Registered in the United States
  • US Bank Account
  • Ability to ship to anywhere within the US
  • Ship only products from your warehouse, no drop shipping
  • Clothing
  • Shoes
  • Bags
  • Sunglasses
  • Watches
  • Accessories
Cdiscount
  • Apparel
  • Electronics
  • Home
  • Shoes
French marketplace
  • Apparel
  • Computer
  • DIY
  • Electronics
  • Furniture
  • Garden
  • Healthcare
  • Home
  • Jewellery
  • Luggage
  • Musical Instruments
  • Shoes
  • Tableware
eBay Multiple categories including AutomotiveCheck with marketplace
  • Collectibles & Art
  • Electronics
  • Fashion
  • Home & Garden
  • Motor
  • Sporting Goods
  • Toys & Hobbies
Fruugo Fruugo aggregates the products from many sellers and doesn't favor any particular category. Any seller who is able to offer marketable products combined with good service should be a good fit.Sellers need to be an established company that is tax/VAT registered. As well as being capable of shipping internationally. It is important to have good product data including GTINs and MPNs.

Sellers will need to list using local currency and language. The price sellers provide will need to be ex-tax/VAT as Fruugo provides tax/VAT calculation. The seller will also need to provide a good range of products.
Fruugo uses a category system closely aligned to the Google Shopping taxonomy . This document covers what can not be listed on Fruugo.
Fullbeauty
  • Clothing
  • Apparel & Accessories for 12+ sizes
  • Home Decor
Check with marketplace
  • Beauty
  • Home Decor
  • Womens & Mens Apparel
    • Lingerie
    • Shoes
    • Accessories
GAME All categories with gaming related products
  • Sell game related products
  • UK bank account
  • Self-fulfill orders
  • PSD standard product images
  • ChannelAdvisor SKU must be less than 35 characters
  • ChannelAdvisor SKU can only contain characters [a-z][A-Z][0-9][-][_] (within the brackets)
  • Games (PC & Console)
  • Consoles
  • Gaming Accessories
  • Media
  • Clothing
  • Electronics
  • Collectibles
  • Toys
  • Board Games
Iguama
  • Apparel
  • Shoes
  • Watches
  • Sunglasses
  • Electronics
  • Sign Iguama agreement
  • Have an e-commerce website
  • Able to ship to Florida (This is where Iguama’s logistics center is located. From there, Iguama will handle the cross-border delivery to the buyer on your behalf.)
  • Watches
  • Sunglasses & Jewelry
  • Toys & Games
  • Sports & Outdoor
  • Musical Instruments
  • Luggage & Travel Gear
  • Home, Garden & Tools
  • Health & Beauty
  • Electronics & Computers
  • Apparel
  • Shoes & Accessories
  • Car & Vehicle
  • Books & Media
  • Babys & Kids
Jet  

Check with marketplace

  • Pet Supplies
  • Tools
  • Toys
La Redoute
  • Clothing
  • Footwear
  • Jewellery
  • Body Care

French marketplace

  • Babycare
  • Baking
  • Body care
  • Clothing
  • Cooking Tools
  • Cookware
  • Eyes Makeup
  • Fitness
  • Footwear
  • Garden Equipment
  • Health
  • Jewellery
  • Kitchen Furniture
  • Perfumes
ManoMano Home Improvement categories such as:
  • Tools
  • Gardening
  • Building Supplies
  • Bathroom
  • Electrical
  • etc.
  • Must sell home improvement and gardening products
  • Very competitive prices
  • Good reviews
See column Recommended if you sell
MassGenie
  • Hardware
  • Cameras & Optics
  • Animal & Pet Supplies
  • Arts & Entertainment
  • Baby & Toddler
  • Business & Industrial
  • Food & Beverages
  • Office Supplies
  • Sporting Goods
  • Toys & Games
  • Vehicles & Parts
  • Luggage & Bags
  • Religious & Ceremonial
  • Software
  • Home & Garden
  • Electronics
  • US State Business License
  • US Bank Account
  • Able to ship to the US
  • Authentic Products
See column Recommended if you sell
Menlook All things in men's' high-end fashion
  • Product line consists of men's high-end fashion of recognizable brands.
  • Must be able to ship buyer orders within 3 days.
  • Must handle customer queries within 24 hours.
The following men's' categories:
  • Fashion
  • Sportswear
  • Wearable Tech
  • Accessories
  • Shoes
Newegg Multiple categories including AutomotiveMany categories require marketplace approval – check with marketplace
  • Apparel & Accessories
  • Arts & Crafts
  • Auto & Hardware
  • Baby
  • Cell Phones & Accessories
  • Computer Hardware
  • Computer & Tablets
  • Electronics
  • Gaming
  • Health & Beauty
  • Home Improvement
  • Home Living
  • Jewelry & Watches
  • Luggage & Bags
  • Outdoor & Garden
  • Pets
  • Software
  • Sporting Goods
  • Toys, Games & Hobbies
Overstock.com Overstock.com offers a wide variety of product categories. They offer a true mass-merchant assortment and are looking for products across all categories that provide both quality and value for their customers.
  • US Address
  • US Warehouse address for returns
  • W9 EIN / Tax ID
  • Accept returns
  • OFAC
  • Overstock Business Development Approval
  • ChannelAdvisor SKUs must be 20 characters or less
  • ChannelAdvisor SKUs can't contain characters * and/or ~
  • Every shipment should have a packing slip that does not reference your price or website.
While Overstock.com will consider products across all of their categories, they see the biggest opportunities within the Apparel, Health and Beauty, Sports and Outdoors, and DIY categories.
Pricefalls Pricefalls supports all product verticals.
  • Valid Business License
  • Valid Seller's Permit
  • Letter indicating company EIN from the IRS
  • State Incorporation Letter
  • Valid U.S. shipping address, U.S. phone number, U.S. credit card, and verification documents
Please review the Pricefalls Categories file for a complete list.
Privalia
  • Fashion
  • Footwear
  • Kidswear
  • Sports
  • Homeware
  • Accessories
  • A minimum discount of 30% off the recommend retail price
  • Max. 6 days shipping
  • Photos: white background and squared images. Recommended size of 1000x1000 but minimum size 680x680
  • Product descriptive data and customer service must be provided in the Privalia website locale
 
  • Fashion
  • Footwear
  • Kidswear
  • Sports
  • Homeware
  • Accessories
Rakuten.com
  • Electronics
  • Home & Outdoor
  • Health & Beauty
  • Sporting Goods
  • Jewelry
Some categories require approval from marketplace
  • Books, Movies, Music (closed category – check with marketplace for selling options, would need to get consent)
  • Computers & Office
  • Fashion & Beauty (Apparel / Shoes / Accessories require approval)
  • Health & Fitness
  • Home & Household
  • Toys & Baby
  • Video Games
Rakuten.de
  • Electronics
  • Camera & Optics
  • Home & Garden
  • Kitchen & Home Appliances
  • Fashion & Accessories
You need to be based in Germany to sell on Rakuten.de.
  • Auto & Motorrad (Automotive)
  • Baby & Kind (Baby & child)
  • Beauty & Wellness (Beauty)
  • Bücher, Musik & Filme (Books, Music & Movies)
  • Büro & Schreibwaren (Office Products)
  • Computer & Software (Computer & Software)
  • Elektronik, Foto & Optik (Electronics, Camera & Optics)
  • Essen & Trinken (Food & Beverages)
  • Haus & Garten (Home & Garden)
  • Küchen & Haushaltsgeräte (Kitchen & Home Appliances)
  • Mode & Accessoires (Fashion & Accessories)
  • Möbel, Wohnen & Lifestyle (Funiture, Home & Lifestyle)
  • Schuhe & Taschen (Shoes & Bags)
  • Spiele & Spielzeug (Toys & Games)
  • Sport & Freizeit (Sport & Outdoors)
  • Tierbedarf (Pet Supplies)
  • Uhren & Schmuck (Watches & Jewellery)
Sears
  • Appliances
  • Home Improvement
  • Health & Beauty
Check with marketplace
  • Appliances
  • Automotive
  • Baby
  • Beauty
  • Clothing & Shoes
  • Electronics
  • Fitness
  • Home
  • Jewelry
  • Outdoor
  • Pet Supplies
  • Tools
  • Toys
SKU Cloud
  • Tech
  • Home & Garden
  • Media (e.g. video games, etc.)
Currently sell within or to the United KingdomSellers are allowed to list in any category. SKU Cloud doesn't have their own taxonomy, so sellers may provide their own category structure.
Tanga
  • Consumer Electronics, Computers, and Accessories
  • Home, Garden, and Pet
  • Apparel and Accessories
  • Health and Beauty
Please review Tanga’s Vendor Contract .Tanga supports all categories in the eBay taxonomy. There are certain product categories (or items), however, which are restricted or prohibited from the marketplace. For a list of those categories, please see this document .
Tesco
  • Clothing
  • Home
  • Toys & Games
  • Gifts & Jewellery
  • Sports & Leisure
You need approval from the marketplace to sell there.
  • Baby & Toddler
  • Clothing
  • DIY & Car
  • Garden
  • Gifts & Jewellery
  • Health & Beauty
  • Home
  • Home Electrical
  • Sports & Leisure
  • Toys & Games
Tophatter
  • Jewelry
  • Accessories
  • Apparel
  • Electronics
  • Beauty
  • Watches
  • Home
  • Able to connect your bank account to Payoneer, Dwolla, or Braintree for payouts
  • Seller payouts only in USD
  • Jewelry
  • Accessories
  • Apparel
  • Electronics
  • Beauty
  • Watches
  • Home
VoyageOne Accessories (e.g. handbag, eyewear), Clothing, Jewelry, Shoes or Watches Accessories, Clothing, Jewelry, Shoes or Watches
XIU XIU specializes in clothing, shoes, bags, and accessories for men, women, and children.
  • established US presence with a US banking account
  • high-quality online content and reputation (sellers need to pass screening process; XIU will review online presence including Amazon or eBay ratings and feedback)
  • sellers need to be authorized to sell their products
  • only products in condition “New”
  • fulfill orders within 5 business days from placement; provide tracking information
See column Recommended if you sell

 

The list of marketplaces for selling your products is long and such is the list of available categories. Knowing which marketplaces and categories are a good fit for your product portfolio is a key to success. This guide shall provide you with valuable insights.

 

Categories Overview


 

Marketplace Recommended if you sell Requirements Available Categories
Allyouneed
  • Technic & Entertainment
  • Home & Garden
You need to be based in Germany to sell on Allyouneed.
  • Freizeit & Hobby (Hobby)
  • Haus & Garten (Home & Garden)
  • Mode & Accessoires (Fashion & Accessories)
  • Technik & Unterhaltung (Technic & Entertainment)
Amazon US Multiple categories including AutomotiveMany categories require marketplace approval – please check this Amazon Help page for further details.Please take a look at the Amazon Categories Americas overview in our SSC to get a thorough list of all available categories plus requirements.
Azoya
  • Healthcare
  • Beauty
  • Mother & Baby
  • Pharmacy
  • Being able to fulfill directly to customer (B2C e-com)
  • Have an inventory count equal to or greater than 5000 products
  • Have a good selection of brands and products that are popular in China
  • Be able to provide complete product data
  • Being able to fulfill a product order within 2 working days; be able to fulfill over 500 parcels per day
All categories except those for alcohol, furniture, cigarettes
Bluefly Apparel and AccessoriesFashion or lifestyle brand in the designer or contemporary fashion space with a minimum of 50 products and an AUV of roughly $100m+
  • Apparel
  • Accessories
  • Beauty
  • Home
  • Kids
Blutag
  • Clothing
  • Shoes
  • Bags
  • Sunglasses
  • Watches
  • Accessories
  • Registered in the United States
  • US Bank Account
  • Ability to ship to anywhere within the US
  • Ship only products from your warehouse, no drop shipping
  • Clothing
  • Shoes
  • Bags
  • Sunglasses
  • Watches
  • Accessories
Cdiscount
  • Apparel
  • Electronics
  • Home
  • Shoes
French marketplace
  • Apparel
  • Computer
  • DIY
  • Electronics
  • Furniture
  • Garden
  • Healthcare
  • Home
  • Jewellery
  • Luggage
  • Musical Instruments
  • Shoes
  • Tableware
eBay Multiple categories including AutomotiveCheck with marketplace
  • Collectibles & Art
  • Electronics
  • Fashion
  • Home & Garden
  • Motor
  • Sporting Goods
  • Toys & Hobbies
Fruugo Fruugo aggregates the products from many sellers and doesn't favor any particular category. Any seller who is able to offer marketable products combined with good service should be a good fit.Sellers need to be an established company that is tax/VAT registered. As well as being capable of shipping internationally. It is important to have good product data including GTINs and MPNs.

Sellers will need to list using local currency and language. The price sellers provide will need to be ex-tax/VAT as Fruugo provides tax/VAT calculation. The seller will also need to provide a good range of products.
Fruugo uses a category system closely aligned to the Google Shopping taxonomy . This document covers what can not be listed on Fruugo.
Fullbeauty
  • Clothing
  • Apparel & Accessories for 12+ sizes
  • Home Decor
Check with marketplace
  • Beauty
  • Home Decor
  • Womens & Mens Apparel
    • Lingerie
    • Shoes
    • Accessories
GAME All categories with gaming related products
  • Sell game related products
  • UK bank account
  • Self-fulfill orders
  • PSD standard product images
  • ChannelAdvisor SKU must be less than 35 characters
  • ChannelAdvisor SKU can only contain characters [a-z][A-Z][0-9][-][_] (within the brackets)
  • Games (PC & Console)
  • Consoles
  • Gaming Accessories
  • Media
  • Clothing
  • Electronics
  • Collectibles
  • Toys
  • Board Games
Iguama
  • Apparel
  • Shoes
  • Watches
  • Sunglasses
  • Electronics
  • Sign Iguama agreement
  • Have an e-commerce website
  • Able to ship to Florida (This is where Iguama’s logistics center is located. From there, Iguama will handle the cross-border delivery to the buyer on your behalf.)
  • Watches
  • Sunglasses & Jewelry
  • Toys & Games
  • Sports & Outdoor
  • Musical Instruments
  • Luggage & Travel Gear
  • Home, Garden & Tools
  • Health & Beauty
  • Electronics & Computers
  • Apparel
  • Shoes & Accessories
  • Car & Vehicle
  • Books & Media
  • Babys & Kids
Jet  

Check with marketplace

  • Pet Supplies
  • Tools
  • Toys
La Redoute
  • Clothing
  • Footwear
  • Jewellery
  • Body Care

French marketplace

  • Babycare
  • Baking
  • Body care
  • Clothing
  • Cooking Tools
  • Cookware
  • Eyes Makeup
  • Fitness
  • Footwear
  • Garden Equipment
  • Health
  • Jewellery
  • Kitchen Furniture
  • Perfumes
ManoMano Home Improvement categories such as:
  • Tools
  • Gardening
  • Building Supplies
  • Bathroom
  • Electrical
  • etc.
  • Must sell home improvement and gardening products
  • Very competitive prices
  • Good reviews
See column Recommended if you sell
MassGenie
  • Hardware
  • Cameras & Optics
  • Animal & Pet Supplies
  • Arts & Entertainment
  • Baby & Toddler
  • Business & Industrial
  • Food & Beverages
  • Office Supplies
  • Sporting Goods
  • Toys & Games
  • Vehicles & Parts
  • Luggage & Bags
  • Religious & Ceremonial
  • Software
  • Home & Garden
  • Electronics
  • US State Business License
  • US Bank Account
  • Able to ship to the US
  • Authentic Products
See column Recommended if you sell
Menlook All things in men's' high-end fashion
  • Product line consists of men's high-end fashion of recognizable brands.
  • Must be able to ship buyer orders within 3 days.
  • Must handle customer queries within 24 hours.
The following men's' categories:
  • Fashion
  • Sportswear
  • Wearable Tech
  • Accessories
  • Shoes
Newegg Multiple categories including AutomotiveMany categories require marketplace approval – check with marketplace
  • Apparel & Accessories
  • Arts & Crafts
  • Auto & Hardware
  • Baby
  • Cell Phones & Accessories
  • Computer Hardware
  • Computer & Tablets
  • Electronics
  • Gaming
  • Health & Beauty
  • Home Improvement
  • Home Living
  • Jewelry & Watches
  • Luggage & Bags
  • Outdoor & Garden
  • Pets
  • Software
  • Sporting Goods
  • Toys, Games & Hobbies
Overstock.com Overstock.com offers a wide variety of product categories. They offer a true mass-merchant assortment and are looking for products across all categories that provide both quality and value for their customers.
  • US Address
  • US Warehouse address for returns
  • W9 EIN / Tax ID
  • Accept returns
  • OFAC
  • Overstock Business Development Approval
  • ChannelAdvisor SKUs must be 20 characters or less
  • ChannelAdvisor SKUs can't contain characters * and/or ~
  • Every shipment should have a packing slip that does not reference your price or website.
While Overstock.com will consider products across all of their categories, they see the biggest opportunities within the Apparel, Health and Beauty, Sports and Outdoors, and DIY categories.
Pricefalls Pricefalls supports all product verticals.
  • Valid Business License
  • Valid Seller's Permit
  • Letter indicating company EIN from the IRS
  • State Incorporation Letter
  • Valid U.S. shipping address, U.S. phone number, U.S. credit card, and verification documents
Please review the Pricefalls Categories file for a complete list.
Privalia
  • Fashion
  • Footwear
  • Kidswear
  • Sports
  • Homeware
  • Accessories
  • A minimum discount of 30% off the recommend retail price
  • Max. 6 days shipping
  • Photos: white background and squared images. Recommended size of 1000x1000 but minimum size 680x680
  • Product descriptive data and customer service must be provided in the Privalia website locale
 
  • Fashion
  • Footwear
  • Kidswear
  • Sports
  • Homeware
  • Accessories
Rakuten.com
  • Electronics
  • Home & Outdoor
  • Health & Beauty
  • Sporting Goods
  • Jewelry
Some categories require approval from marketplace
  • Books, Movies, Music (closed category – check with marketplace for selling options, would need to get consent)
  • Computers & Office
  • Fashion & Beauty (Apparel / Shoes / Accessories require approval)
  • Health & Fitness
  • Home & Household
  • Toys & Baby
  • Video Games
Rakuten.de
  • Electronics
  • Camera & Optics
  • Home & Garden
  • Kitchen & Home Appliances
  • Fashion & Accessories
You need to be based in Germany to sell on Rakuten.de.
  • Auto & Motorrad (Automotive)
  • Baby & Kind (Baby & child)
  • Beauty & Wellness (Beauty)
  • Bücher, Musik & Filme (Books, Music & Movies)
  • Büro & Schreibwaren (Office Products)
  • Computer & Software (Computer & Software)
  • Elektronik, Foto & Optik (Electronics, Camera & Optics)
  • Essen & Trinken (Food & Beverages)
  • Haus & Garten (Home & Garden)
  • Küchen & Haushaltsgeräte (Kitchen & Home Appliances)
  • Mode & Accessoires (Fashion & Accessories)
  • Möbel, Wohnen & Lifestyle (Funiture, Home & Lifestyle)
  • Schuhe & Taschen (Shoes & Bags)
  • Spiele & Spielzeug (Toys & Games)
  • Sport & Freizeit (Sport & Outdoors)
  • Tierbedarf (Pet Supplies)
  • Uhren & Schmuck (Watches & Jewellery)
Sears
  • Appliances
  • Home Improvement
  • Health & Beauty
Check with marketplace
  • Appliances
  • Automotive
  • Baby
  • Beauty
  • Clothing & Shoes
  • Electronics
  • Fitness
  • Home
  • Jewelry
  • Outdoor
  • Pet Supplies
  • Tools
  • Toys
SKU Cloud
  • Tech
  • Home & Garden
  • Media (e.g. video games, etc.)
Currently sell within or to the United KingdomSellers are allowed to list in any category. SKU Cloud doesn't have their own taxonomy, so sellers may provide their own category structure.
Tanga
  • Consumer Electronics, Computers, and Accessories
  • Home, Garden, and Pet
  • Apparel and Accessories
  • Health and Beauty
Please review Tanga’s Vendor Contract .Tanga supports all categories in the eBay taxonomy. There are certain product categories (or items), however, which are restricted or prohibited from the marketplace. For a list of those categories, please see this document .
Tesco
  • Clothing
  • Home
  • Toys & Games
  • Gifts & Jewellery
  • Sports & Leisure
You need approval from the marketplace to sell there.
  • Baby & Toddler
  • Clothing
  • DIY & Car
  • Garden
  • Gifts & Jewellery
  • Health & Beauty
  • Home
  • Home Electrical
  • Sports & Leisure
  • Toys & Games
Tophatter
  • Jewelry
  • Accessories
  • Apparel
  • Electronics
  • Beauty
  • Watches
  • Home
  • Able to connect your bank account to Payoneer, Dwolla, or Braintree for payouts
  • Seller payouts only in USD
  • Jewelry
  • Accessories
  • Apparel
  • Electronics
  • Beauty
  • Watches
  • Home
VoyageOne Accessories (e.g. handbag, eyewear), Clothing, Jewelry, Shoes or Watches Accessories, Clothing, Jewelry, Shoes or Watches
XIU XIU specializes in clothing, shoes, bags, and accessories for men, women, and children.
  • established US presence with a US banking account
  • high-quality online content and reputation (sellers need to pass screening process; XIU will review online presence including Amazon or eBay ratings and feedback)
  • sellers need to be authorized to sell their products
  • only products in condition “New”
  • fulfill orders within 5 business days from placement; provide tracking information
See column Recommended if you sell

 

0
Your rating: None
0
Your rating: None